Summer's Coming RezultsDowntownFitness.com
Advertising Agency: Liggett Stashower, Cleveland Ohio, USA
Creative Director / Art Director: Paul Forsyth
Copywriter: Jenn Sedlecky
Photographer: John Lewis
Published: April 2009
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6 Comments
Ehh, I'm not sure how I feel about this series. The art is well done I won't argue that. The concept makes sense, wanting to look good for summer and the involved activities, but a bikini on a potato sack just isn't appealing. Maybe I'm just over-thinking here.
Compared to http://adsoftheworld.com/media/print/golds_gym_facebook , this is so sad and boring.
I beg to differ. I think it's funny and on point (eating donuts, potatoes or drinking beer + sitting on a couch = getting fat) 8 stars.
I like the campaign. It's direct, we do perceive ourselves, maybe sometimes, as having a beer belly, tyres around the waist etc. So I think it works.
Idea is ok, execution is not!
"Bright ideas bring better results"
agree with him.. me either, don't really like the execution..