Reynolds: Rival
For fine lines.
Advertising Agency: JWT Dubai, UAE
Executive Creative Directors: Russell Heubach, Chafic Haddad
Art Director: Antra Patel
Retoucher: Nabil Kamara
Illustrator: Tarek Samaan
Copywriters: Zahir Mirza, Dalia Menhall
Planner: Prabhakar Iyer


14 Comments
'Fine lines'... Good simile! :)
This one should be friend/enemy.
Or "Love/Hate" since the actual expression is "There's a fine line between love and hate."
Don't explain it.
Don't explain it.
Don't...
They explained it.
Will Think for Salary
there is a fine line between everything.
Incredible insight!!!!!!!!!
I like the concept and execution but would have loved it even more if there was a better choice of words..not that I have any in mind but it's just a though :).
just fine ad
ok
good copy
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Alexandre Brito
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good thought...like it.
Like the concept very much. Enemy/rival is good with me, there is a fine line for sure.
gr8 one
great series.. all of them are wonderful except 3rd one.. didn't catch my attention that much..