Reynolds: Abstract

For fine lines.

Advertising Agency: JWT Dubai, UAE

Executive Creative Directors: Russell Heubach, Chafic Haddad
Art Director: Antra Patel
Retoucher: Nabil Kamara
Illustrator: Tarek Samaan
Copywriters: Zahir Mirza, Dalia Menhall
Planner: Prabhakar Iyer

Published: 
March 2010

21 comments

ek kanya's picture
ek kanya
814 pencils

nice. nice idea.

am an advertising junkie | read my flog at http://www.desicreative.com/forum

tubito's picture
tubito
107 pencils

terrific resolution to the problem. sublime...

monsieurange's picture
monsieurange
520 pencils

Great ad's!

Reality Check's picture
Reality Check
2473 pencils

The wording could use some finessing, but the fine-line idea makes this campaign worth talking about.

Jakarta Jack's picture
Jakarta Jack

boring

.-_'s picture
.-_
95 pencils

i love it

.-_'s picture
.-_
95 pencils

though i wonder, if the execution could be better

Jakarta Jack's picture
Jakarta Jack

I'm wondering the same. Why not show real life situations done with nice clean photography instead of words. This feels a bit like a short cut, i.e. boring.

adises's picture
adises
31 pencils

Nicely Done

Dev Kumar's picture
Dev Kumar
834 pencils

Terrific execution. They surely got hold of the fine line. Wow!

hufflepoff's picture
hufflepoff
430 pencils

It works well !

Quinner's picture
Quinner
48 pencils

Love it

xcreativity's picture
xcreativity
2374 pencils

good one, but execution is not the best

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog | Vlog:Video | Plog:Print | Twitter | Facebook

silvi's picture
silvi
4172 pencils

I think you love or you hate this campaign. I love it.

Pushkaraj Shirke's picture
Pushkaraj Shirke
215 pencils

simple. smart. easy.
monkey say good one :)

Imagepro's picture
Imagepro
112 pencils

Kind of good. I would use a more eyefriendly font.

CiLLA's picture
CiLLA
31 pencils

nice

Dreaming's picture
Dreaming
50 pencils

nice.nice n nice,,,,,,,,,,,,,

koeli chatterjee's picture
koeli chatterjee
58 pencils

wow

mayankbarolia's picture
mayankbarolia
144 pencils

superb :)

kgeiger's picture
kgeiger
7287 pencils

This concept is fantastic. And it can do much better than these executions... :/

Log in or register to post comments