Reynolds: Abstract
For fine lines.
Advertising Agency: JWT Dubai, UAE
Executive Creative Directors: Russell Heubach, Chafic Haddad
Art Director: Antra Patel
Retoucher: Nabil Kamara
Illustrator: Tarek Samaan
Copywriters: Zahir Mirza, Dalia Menhall
Planner: Prabhakar Iyer


21 Comments
nice. nice idea.
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terrific resolution to the problem. sublime...
Great ad's!
The wording could use some finessing, but the fine-line idea makes this campaign worth talking about.
boring
i love it
though i wonder, if the execution could be better
I'm wondering the same. Why not show real life situations done with nice clean photography instead of words. This feels a bit like a short cut, i.e. boring.
Nicely Done
Terrific execution. They surely got hold of the fine line. Wow!
It works well !
Love it
good one, but execution is not the best
=== Looking for concept/art creative to form a team to work in independent advertising projects. ===
Alexandre Brito
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I think you love or you hate this campaign. I love it.
simple. smart. easy.
monkey say good one :)
http://www.monkeyworks.in/
Kind of good. I would use a more eyefriendly font.
nice
nice.nice n nice,,,,,,,,,,,,,
wow
superb :)
This concept is fantastic. And it can do much better than these executions... :/