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Abstract

Agency: 
Published/Aired: 
March 2010
Description: 

Advertising Agency: JWT Dubai, UAE

For fine lines.

Executive Creative Directors: Russell Heubach, Chafic Haddad
Art Director: Antra Patel
Retoucher: Nabil Kamara
Illustrator: Tarek Samaan
Copywriters: Zahir Mirza, Dalia Menhall
Planner: Prabhakar Iyer

Comments (21)

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Highest Rated

kgeiger's picture
kgeiger
Activity Score 7297

This concept is fantastic. And it can do much better than these executions... :/

ek kanya's picture
ek kanya
Activity Score 814

nice. nice idea.

am an advertising junkie | read my flog at http://www.desicreative.com/forum

tubito's picture
tubito
Activity Score 107

terrific resolution to the problem. sublime...

monsieurange's picture
monsieurange
Activity Score 520

Great ad's!

Reality Check's picture
Reality Check
Activity Score 2539

The wording could use some finessing, but the fine-line idea makes this campaign worth talking about.

Jakarta Jack's picture
Jakarta Jack

boring

.-_'s picture
.-_
Activity Score 95

i love it

.-_'s picture
.-_
Activity Score 95

though i wonder, if the execution could be better

Jakarta Jack's picture
Jakarta Jack

I'm wondering the same. Why not show real life situations done with nice clean photography instead of words. This feels a bit like a short cut, i.e. boring.

adises's picture
adises
Activity Score 31

Nicely Done

Dev Kumar's picture
Dev Kumar
Activity Score 834

Terrific execution. They surely got hold of the fine line. Wow!

hufflepoff's picture
hufflepoff
Activity Score 430

It works well !

Quinner's picture
Quinner
Activity Score 48

Love it

xcreativity's picture
xcreativity
Activity Score 2374

good one, but execution is not the best

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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silvi's picture
silvi
Activity Score 4172

I think you love or you hate this campaign. I love it.

Pushkaraj Shirke's picture
Pushkaraj Shirke
Activity Score 215

simple. smart. easy.
monkey say good one :)

Imagepro's picture
Imagepro
Activity Score 112

Kind of good. I would use a more eyefriendly font.

CiLLA's picture
CiLLA
Activity Score 31

nice

Dreaming's picture
Dreaming
Activity Score 50

nice.nice n nice,,,,,,,,,,,,,

koeli chatterjee's picture
koeli chatterjee
Activity Score 58

wow

mayankbarolia's picture
mayankbarolia
Activity Score 144

superb :)

kgeiger's picture
kgeiger
Activity Score 7297

This concept is fantastic. And it can do much better than these executions... :/

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