Rexona Man: Bra

Even on your most stressful day!

Advertising Agency: Lowe, Istanbul, Turkey
Creative Directors: Tuba Samli Atilla, Tayfun Kisacik
Copywriter: Evrim Aytas
Art Director: Asuman Ural
Published: October 2011

8 comments

NicoCiego's picture
NicoCiego
1035 pencils

This could be funnier. xp
not bad!

Hadrons's picture
Hadrons
5952 pencils

:-) understatement?

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

Carino

stickynotes's picture
stickynotes
1058 pencils

shame that you guys didn't push it further. it feels like the first idea. the logo stands terribly on the background.
the strange shadow that connects him with the 'bad situation' is somehow nice..

andylefty's picture
andylefty
4539 pencils

Not too good.

jponino's picture
jponino
601 pencils

interesting approach

Abhishek Parikh's picture
Abhishek Parikh
568 pencils

Not too good... but.. not too bad.

CuriousPencil's picture
CuriousPencil
4227 pencils

Inherent sexism aside, the guy's spraying his elbow.

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