Rexona: Fallen

I have never seen eyes as beautiful as his. I noticed his pupils enlarging, the moment I held out my hand. I know now, that he likes me too.
Dare to be closer. Rexona Teens.

Advertising Agency: Lowe Jakarta, Indonesia
Executive Creative Director: Din Sumedi
Creative Director: Hanny Shinta
Art Director: Stephani Pribangun
Copywriter: Wury Handayani
Photographer: Mike Ting
Retoucher: Abun
Agency Producer: Haning Mila
Published: August 2008

12 comments

ogi's picture
ogi

biasa bangeet....

emoonthemove's picture
emoonthemove
99 pencils

irrelevani non adepti borriig.

whitespace's picture
whitespace
1953 pencils

loooool

CR_AD's picture
CR_AD
413 pencils

just boring !

sneakyhands's picture
sneakyhands
1857 pencils

i hate it, but i'm 10 years older than them. they might love it, but it's a boring longshot.

stoya's picture
stoya

hey din....... not happening man.

teenquey's picture
teenquey
290 pencils

Nice approach but art direction could be much better.

R. Rinaldi's picture
R. Rinaldi
686 pencils

Lame

aamiradnan's picture
aamiradnan
29 pencils

i think agency lost a big idea due to this kind of Art Direction:(

troydananjaya's picture
troydananjaya
4 pencils

what the?!?!?!

Guest commenter's picture
Guest commenter

bad art direction and photography... ckckck... what do you expect from this ugly series ad?

dee_art-o's picture
dee_art-o
109 pencils

not a very good copy

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