Rexona: Ex

32,
33,
34,
35!
Those are the amount of Annie’s freckles whom I’ve just met. A strange coincidence indeed… those are also the amount of her ex-boyfriends.
Dare to be closer. Rexona Teens.

Advertising Agency: Lowe Jakarta, Indonesia
Executive Creative Director: Din Sumedi
Creative Director: Hanny Shinta
Art Director: Stephani Pribangun
Copywriter: Wury Handayani
Photographer: Mike Ting
Retoucher: Abun
Agency Producer: Haning Mila
Published: August 2008

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18 comments

Toro's picture
Toro
1007 pencils

The concept is boring, the execution is boring, the copy is boring.

Maybe Rexona is too difficult, try with some local brands first.

Guest commenter's picture
Guest commenter

i dont like it, terrible illu.

stitchy's picture
stitchy
779 pencils

if she s a teen and already had 35 boyfriends then i guess she needs more than REXONA!!!

missed my turn's picture
missed my turn
426 pencils

Must be lost in translation for me.

CR_AD's picture
CR_AD
413 pencils
Guest commenter's picture
Guest commenter

wtf???

Dusan Zica's picture
Dusan Zica
116 pencils

where's the benefit?

Dale's picture
Dale
370 pencils

That seems to be missing on a lot of ads here.

- Commenting in all caps with poor spelling and grammar is so done before -

- The only thing more rare than a good ad is a good guest comment -

Moaiyed Pithewan's picture
Moaiyed Pithewan

Hopeless Concept, from a company of International repute.

luispiter's picture
luispiter
2756 pencils
R. Rinaldi's picture
R. Rinaldi
686 pencils

Boring

whitespace's picture
whitespace
1953 pencils

so you met annie's freckles personally.

Si Ey Key Vai jakarta's picture
Si Ey Key Vai j...

ni iklan obat ketek apa obat jerawat ya??? jujay ih ngeliatnya

jose82's picture
jose82

Hasbro ad and rexona ad?....hahahaha

Isn't it too big to have that title?

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
1838 pencils

This is utterly bland and ineffective.

We're going to need more lube.

STRTLRS's picture
STRTLRS
1607 pencils

I got a feeling Annie has a night job and some serious STDs.

www.storytellerscreative.com

---------------
I think, therefore... yeah.

act's picture
act
535 pencils

yawn

Guest's picture
Guest

i did pos design for rexona for a papua new guinea promo. background is there's no use for deodorant there because the people are indiginous and poor, and their natural human small is normal.

so uniliver made a special small affordable bottle. then they put billboards up around the place to the effect 'if you smell bad , you wont get a girlfriend' etc etc thereby creating a market for something nobody wanted , or as they would put it 'realised they wanted'

nice company, unilever

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