Rexona: Ex
32,
33,
34,
35!
Those are the amount of Annie’s freckles whom I’ve just met. A strange coincidence indeed… those are also the amount of her ex-boyfriends.
Dare to be closer. Rexona Teens.
Advertising Agency: Lowe Jakarta, Indonesia
Executive Creative Director: Din Sumedi
Creative Director: Hanny Shinta
Art Director: Stephani Pribangun
Copywriter: Wury Handayani
Photographer: Mike Ting
Retoucher: Abun
Agency Producer: Haning Mila
Published: August 2008
18 comments
The concept is boring, the execution is boring, the copy is boring.
Maybe Rexona is too difficult, try with some local brands first.
i dont like it, terrible illu.
if she s a teen and already had 35 boyfriends then i guess she needs more than REXONA!!!
Must be lost in translation for me.
just boring !
http://www.coupsdepub.com/
wtf???
where's the benefit?
That seems to be missing on a lot of ads here.
- Commenting in all caps with poor spelling and grammar is so done before -
- The only thing more rare than a good ad is a good guest comment -
Hopeless Concept, from a company of International repute.
http://mimundoenotromundo.blogspot.com/
bad...
www.barcreativo.com
Boring
so you met annie's freckles personally.
ni iklan obat ketek apa obat jerawat ya??? jujay ih ngeliatnya
Hasbro ad and rexona ad?....hahahaha
Isn't it too big to have that title?
This is utterly bland and ineffective.
We're going to need more lube.
I got a feeling Annie has a night job and some serious STDs.
www.storytellerscreative.com
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yawn
i did pos design for rexona for a papua new guinea promo. background is there's no use for deodorant there because the people are indiginous and poor, and their natural human small is normal.
so uniliver made a special small affordable bottle. then they put billboards up around the place to the effect 'if you smell bad , you wont get a girlfriend' etc etc thereby creating a market for something nobody wanted , or as they would put it 'realised they wanted'
nice company, unilever