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Elephant

Agency Network: 
Published/Aired: 
December 2008
Description: 

Print advertisment created by JWT, India for Revolution India, within the category: Retail Services.

Plus size denim for women.

Advertising Agency: JWT Delhi, India
Creative Director: Soumitra Karnik
Art Director: Sumati Singh
Copywriter: Charu Chhitwal
Illustrator: Achintya Biswas
Photographer: Jaideep Oberoi
Account Management: Hari Krishnan

Comments (128)

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Highest Rated

Guest's picture
Guest

very very bad

Ya's picture
Ya
Activity Score 161

no woman would like to see herself as an elephant

Guest's picture
Guest

every woman would like to see that

TRICKY's picture
TRICKY
Activity Score 3954

unless she is an indian then again its "indian culture related"

The man who stops advertising to save money is like the man who stops the clock to save time

Guest's picture
Guest

WHAT ON EARTH YOU MEAN "UNLESS SHE'S AN INDIAN" YOU FOOL?
A-most of the beauty contests are won by indian woman in the world.

B-fat woman are women too. and yes there are fat people found all around the world. and nothing wrong in being fat. ok. or want more?

TRICKY's picture
TRICKY
Activity Score 3954

i guess your moma didn't teach you to behave or respect other people's opinion but its alright i can see that you are hot tempered and very impulsive this is why i will take the time to respond
A- really?
B- it wasnt me who created a layout which compared fat women to elephant

so are you still fat angry?

The man who stops advertising to save money is like the man who stops the clock to save time

Guest's picture
Guest

I am not angry. its your comment not the layout for god's sake.
i guess you mom gave up trying to teach you manners and respect culture

Guest's picture
Guest

son of a bitch (look like)

sneakyhands's picture
sneakyhands
Activity Score 1857

i'd say it's more plus size related, with a little ladies only kama sutra thrown in. how it's supposed to sell jeans is beyond me.

jai hind's picture
jai hind
Activity Score 356

phaarh daala re, it rocks, kudos to art-director

jai hind
art director

Guest's picture
Guest

I am sure the art director 'sunmati singh' is an extremely fat woman herself :-)

Guest's picture
Guest

YEAH AND YOU A BALL LESS BALDY HIDING BEHIND A NAMELESSS COMMENT.

Guest's picture
Guest

Sorry to hurt you, Sunmati....this just proves you ARE a fatso who sits on an armless chair :-)

Guest's picture
Guest

Not sure how many plus size women want to be compared to an damn elephant. I am thinking Sumati, Charu, Achintra and Hari are all BOYS NAMES.

phildesignart's picture
phildesignart
Activity Score 252

I have to agree with our guest. I am also not sure about comparison of plus size women to elephants but the artwork is fantastic.

Guest's picture
Guest

i think it is more about reflecting the inner beauty of women in plus sizes. I am one. And i love it

SHRUTI

Guest's picture
Guest

amazing wrk guys....keep it up
aviraal singh

Guest's picture
Guest

so much of effort for an ad.... wow!!!!! amazing ART!!!! hats off guys!!!

Scam Detector's picture
Scam Detector
Activity Score 1048

It looks beautiful but this is so rude. Would Indian women like this?

Guest's picture
Guest

Brilliant!

Guest's picture
Guest

Nice work...it's different

Guest's picture
Guest

ugh

Guest's picture
Guest

People...you will strike the wrong chord with your TA..comparing them to an elephant!!! Like the Art though

Guest's picture
Guest

looks like you did not understand the ad.

Guest's picture
Guest

absolutely agree. those are the type of comments when people just doesn't get it.

Guest's picture
Guest

girl on girl

slip's picture
slip
Activity Score 919

I think in this case the elephant represents empowerment not a fat ass pun. love the artwork :)

SJB

Guest's picture
Guest

just change the logo to Levis, plus size.

Guest's picture
Guest

brilliant!!!

Guest's picture
Guest

brilliant!!!

Guest's picture
Guest

Guys, when commenting on your own work, don't go overboard. This is so far from brilliant it is ridiculous. You are saying that your audience are as fat as elephants?!?!?! Is it just me, or is there some amazing bad work being posted at the moment?

clearsky1989's picture
clearsky1989
Activity Score 429

It is just you.

karan raghav's picture
karan raghav
Activity Score 210

good art work

Guest's picture
Guest

wat u sayin man.. this is not derogatory at all..... in fact goes to prove the strength of the new age women.........

Guest's picture
Guest

art work is great.

abut as we know

we are not selling art work.

Guest's picture
Guest

There's absolutley no denying that the size has been emphazied on.... but is that not the point.
It in a very classy manner indicates, that it's target market is the women in plus sizes and also focuses on the grace,power and immense strength of an elephant... the generally unexpressed or underplayed qualities of every women... why choose to turn a blind eye to that.

In my opinion anyone who finds this offensive in anyway... is only lookin at the glass as half full.

To whoever has designed this concept.... it's FANTASTIC!!!!!
Kudos.....

Angre

Guest's picture
Guest

I agree the elephant represents Royalty, culture, beauty empowerment not a fat ass ..... so ppl instead of coming up wth what is respectfull and wht is not ...Just lets accept the Art work good job guys !!! ok ok all who dont like it send me all the laws thy have gone against.....Mind u the person who sends it needs to prove he hasnt broken one in his life!!!

Guest's picture
Guest

great art dada.

Guest's picture
Guest

wake up man..........what do u mean that unless shez an indian.....cud definately work on better concept than this..........it sucks just like ur mentality

Guest's picture
Guest

hey guys..the art is brilliant & cool it about the comparison to size....it is a creative person's liberty & pls refrain from snide, racist remarks ... IS IN BAD TASTE!

Guest's picture
Guest

very good art

Guest's picture
Guest

ONCE AGAIN, WHERE IS THE IDEA? WOMAN - ELEPHANT? IS YOUR BRAIN BURNING? PLEASE THIS IS WASTED ART!

Guest's picture
Guest

i agree - beautiful art, but seeing myself as an elephant will not make me buy your brand.

Guest's picture
Guest

oh! you didn't catch the idea? poor you... i guess it's your brain that's burning... it's for plus size women, jacko!

The Pope's picture
The Pope
Activity Score 124

he got that dude, but i think he is trying to say that it is not a strong idea, just a silly comparison with nice art. I agree, no idea.

Guest's picture
Guest

Cannes

Guest's picture
Guest

after going through all the coments i sometmes wonder why we cannot appreciate what people have done. I think it is beautiful and as angre says in one of the previous comments it shows teh grace and strength and beauty of a woman and more so 'plus size women'. It is not about comparing them to an elephant, it is about saying that no matter what size you are , you are beautiful. SO love the way you are.

HERE I COME FOR THE DENIM GUYS.

Guest's picture
Guest

Brilliant piece of advertising..nd i agree with a lot of people here that the ad is nt derogatory at all. i think it complements the beauty and grace that every woman posseses specially the plus size women in india or abroad. again its brilliant brilliant brilliant..

Guest's picture
Guest

BRILLIANT BRILLIANT BRILLIANTE!

Guest's picture
Guest

its mind blowing. Never seen something like that. I am sure it will not be offensive to anyone's sensibilities. It's truly magical. Great work guys. and it definately makes me look at over weight people in a different light

CANNES MAN

Guest's picture
Guest

Amazing.
very innovative!

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