Return To Good, 3

September 2007
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When the Calistoga Beverage Company decided to launch a new line of water and sparkling juices, we produced an outdoor campaign that reflected the pure goodness of the northern California brand. We think of it as a rebellion against the artificial and a Return To Good.

Our mineral water occurs naturally, naturally.

Advertising Agency: Publicis Dialog, San Francisco, USA
Creative Director: Katie Hopkins
Typography: M & H Type
Photographer: Marshall Gordon
Production: Christopher Nelson
Digital Retouching: Pacific Digital Image

Comments (8)

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RM's picture
419 Activity Scores

This line must have been used more than 1000 times on 1000 different clients around the world, that's probably not an exaggeration! Did they forget? They must have been smoking something natural too!