Advertisement

Return To Good, 3

Published/Aired: 
September 2007
2616
Description: 

When the Calistoga Beverage Company decided to launch a new line of water and sparkling juices, we produced an outdoor campaign that reflected the pure goodness of the northern California brand. We think of it as a rebellion against the artificial and a Return To Good.

Our mineral water occurs naturally, naturally.

Advertising Agency: Publicis Dialog, San Francisco, USA
Creative Director: Katie Hopkins
Typography: M & H Type
Photographer: Marshall Gordon
Production: Christopher Nelson
Digital Retouching: Pacific Digital Image

Comments (8)

Log in or register to post comments
k-rocka's picture
k-rocka
Activity Score 426

My boredom occurs naturally too.

mirabella's picture
mirabella

cliche..

cp's picture
cp
Activity Score 354

huh

Guest's picture
Guest

I actually like it.

Rog's picture
Rog
Activity Score 6082

Dum dee dum...

>>>> That's not an ad. THIS is an ad.

Ravages's picture
Ravages
Activity Score 842

A) This whole "from nature, nothing more" route is paved with the bodies of overworked copywriters.
B) Which means, if somebody wants to go down there, they better have stronger copy skills.
C) Or prepare for smart-alecky comments, such as this one.

hang-the-dj's picture
hang-the-dj
Activity Score 1262

I concur.

RM's picture
RM
Activity Score 419

This line must have been used more than 1000 times on 1000 different clients around the world, that's probably not an exaggeration! Did they forget? They must have been smoking something natural too!

Featured Content

Latest Collections

Advertisement