Return To Good, 1

September 2007

When the Calistoga Beverage Company decided to launch a new line of water and sparkling juices, we produced an outdoor campaign that reflected the pure goodness of the northern California brand. We think of it as a rebellion against the artificial and a Return To Good.

It's less lemonade and more lemonatural.

Advertising Agency: Publicis Dialog, San Francisco, USA
Creative Director: Katie Hopkins
Typography: M & H Type
Photographer: Marshall Gordon
Production: Christopher Nelson
Digital Retouching: Pacific Digital Image

Comments (5)

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Highest Rated

kgeiger's picture
Activity Score 7312

Evian's "Waterboy" advert was awesome.

Guest's picture

amanda huges-watkins (th copywriter) needs to take a walk in the park

SjohnsonCW's picture

Oh come on, this is obviously a client driven campaign. You can't hate the creative team for how it turned out. The CD maybe. Plus, it's about water when's the last time you thought a water ad was awesome?

hdizzle's picture
Activity Score 50

If it is "client driven" then it is probably not something you are proud of, so why put it on this site?

As for awesome water ads - I'd have to give it to Evian on the bottom of a pool, under a flight path near Heathrow.

This is best example i could find (didn't look very hard)

kgeiger's picture
Activity Score 7312

Evian's "Waterboy" advert was awesome.

fractalrene's picture
Activity Score 1504

PDI digital retouching? You're kidding. Well, maybe there is another PDI...