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Retirement Home

Published/Aired: 
February 2007
Description: 

Copywriters: Eugenio Arangüena,Photographer: David Franco, Zona 5

Volkswagen safety features.
ABS, ESC, Airbag, Traction control.

Advertising Agency: DDB, Mexico
Creative Directors: Yosu Arangüena, Sebastián Arrechedera, Eugenio Arangüena, David Alvarez
Art Directors: David Alvarez, Oscar Gutiérrez

Comments (10)

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Have Heart's picture
Have Heart
Activity Score 922

Even though dummys in advertising aren't exactly cool anymore, this one is extremely funny.

enzo.doc's picture
enzo.doc
Activity Score 73

it's just a remainding to an old vw campain (film), i don't like it too much. there are eich other vw print campain that meaning safe and are better.

the_ashlands's picture
the_ashlands
Activity Score 1394

what

ellehcimeo's picture
ellehcimeo
Activity Score 3516

the_ashlands- i think enzo.doc was calling us all dummies. let's get him!

act's picture
act
Activity Score 535

old...

the_ashlands's picture
the_ashlands
Activity Score 1394

i like this...nice spin on a dummy idea. conveys the message very well.

popdistortion's picture
popdistortion
Activity Score 1592

Have to agree with the above said. It is a refreshing take on dummies. Nice work by DDB.

freshman's picture
freshman
Activity Score 126

Great. Nice thought! Simple and clever.

flipadedip's picture
flipadedip
Activity Score 14

meh

metis's picture
metis
Activity Score 413

Ha. Fantastic!

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