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Ketchup

Agency: 
Published/Aired: 
March 2012
11281
Description: 

Print advertisment created by Hermandad, Brazil for Restaura Car, within the category: Professional Services.

Don't let the stains tell the wrong story.
Restaura Car.
Car Cleaning.

Advertising Agency: Hermandad, Brazil
Creative Director: Paulo Lima
Art Director: Pedro Teixeira
Copywriter: Hélio Maffia
Illustrator: Douglas Reis
Planner: Rafael Forti

Comments (18)

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Highest Rated

Rodimens's picture
Rodimens
Activity Score 229

Ok.

pierrelastname's picture
pierrelastname
Activity Score 2869

mmm no.

nicolausmayo's picture
nicolausmayo
Activity Score 196

this one is better than the other

Hadrons's picture
Hadrons
Activity Score 6041

Not bad for car cleaning services.
A dash of humor is always welcome.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

everartz's picture
everartz
Activity Score 7609

fucking lovely!!

| everartz |

somecopywriter's picture
somecopywriter
Activity Score 1113

Awesomeness!

chamindarathnayake's picture
chamindarathnayake
Activity Score 377

Super...

Chaminda Rathnayake

pierrelastname's picture
pierrelastname
Activity Score 2869

nothing there.

Wordfruit's picture
Wordfruit
Activity Score 1023

I think there could be a problem in using the sachet as a back for the line. Doing this kind of takes it out of the story -- I'm not sure many viewers will make the jump from the ketchup sachet sauce to the red on the car. I think you need it in the main illustration to make it more obvious.

Maybe more people will make the link than I'm thinking, but I'd want to test that before running it.

somecopywriter's picture
somecopywriter
Activity Score 1113

For me the sachet completes the story in such a clever way. And I love the type treatment on the sachet. Adds so much to the tension created in this situation.

dean viii's picture
dean viii
Activity Score 1686

could have been better. not sure if it's the illustration style or maybe it needs a photo instead.

dean viii's picture
dean viii
Activity Score 1686

wordfruit, wrong.

pedrohgteixeira's picture
pedrohgteixeira
Activity Score 11

Thats all folks.

Mayi92's picture
Mayi92
Activity Score 143

HAAAAAAAAAAAAA i got it! my good! NIce idea and the art it's great too!

Chopper's picture
Chopper
Activity Score 1015

Get out of the car to eat chips and ketchup if in Brazil you can find so stupid cups.

wave's picture
wave
Activity Score 464

ketchup, yogurt wtf???? horrible!!!

Model79's picture
Model79
Activity Score 36

Terrible!

Rodimens's picture
Rodimens
Activity Score 229

Ok.

BLACKPIXEL's picture
BLACKPIXEL
Activity Score 468

nice

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