Restaura Car Cleaning: Ketchup

Don't let the stains tell the wrong story.
Restaura Car.
Car Cleaning.

Advertising Agency: Hermandad, Brazil
Creative Director: Paulo Lima
Art Director: Pedro Teixeira
Copywriter: Hélio Maffia
Illustrator: Douglas Reis
Planner: Rafael Forti
Published: March 2012

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18 comments

pierrelastname's picture
pierrelastname
2869 pencils

mmm no.

nicolausmayo's picture
nicolausmayo
196 pencils

this one is better than the other

Hadrons's picture
Hadrons
5743 pencils

Not bad for car cleaning services.
A dash of humor is always welcome.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

everartz's picture
everartz
7613 pencils

fucking lovely!!

| Everartz |

somecopywriter's picture
somecopywriter
1106 pencils

Awesomeness!

chamindarathnayake's picture
chamindarathnayake
377 pencils

Super...

Chaminda Rathnayake

pierrelastname's picture
pierrelastname
2869 pencils

nothing there.

Wordfruit's picture
Wordfruit
1023 pencils

I think there could be a problem in using the sachet as a back for the line. Doing this kind of takes it out of the story -- I'm not sure many viewers will make the jump from the ketchup sachet sauce to the red on the car. I think you need it in the main illustration to make it more obvious.

Maybe more people will make the link than I'm thinking, but I'd want to test that before running it.

somecopywriter's picture
somecopywriter
1106 pencils

For me the sachet completes the story in such a clever way. And I love the type treatment on the sachet. Adds so much to the tension created in this situation.

dean viii's picture
dean viii
1676 pencils

could have been better. not sure if it's the illustration style or maybe it needs a photo instead.

dean viii's picture
dean viii
1676 pencils

wordfruit, wrong.

pedrohgteixeira's picture
pedrohgteixeira
11 pencils

Thats all folks.

Mayi92's picture
Mayi92
143 pencils

HAAAAAAAAAAAAA i got it! my good! NIce idea and the art it's great too!

Chopper's picture
Chopper
1015 pencils

Get out of the car to eat chips and ketchup if in Brazil you can find so stupid cups.

wave's picture
wave
360 pencils

ketchup, yogurt wtf???? horrible!!!

Model79's picture
Model79
36 pencils

Terrible!

Rodimens's picture
Rodimens
187 pencils

Amazing twist. Really clever piece of work.

BLACKPIXEL's picture
BLACKPIXEL
468 pencils

nice

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