Agency Network: 
March 2012

Print advertisment created by Tapsa, Spain for Respibien, within the category: Pharmaceutical.

Advertising Agency: Tapsa, Madrid, Spain
Chief Creative Officer: Adolfo Gonzalez
Creative Directors: Antonio Botella, Manuel Pérez de Camino
Art Director: David Pascual

Comments (19)

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Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

So what does this product do?

Ad is just a before/after...

kleenex's picture
Activity Score 49614

nasal spray....

vote4pedro's picture
Activity Score 4601

Concept is very cryptic. I had to google the product to find out it's an allergy nasal spray. The best I can make of it is either: because you can breathe, you can be more active and fit. Or because you can breathe, you can suck in your gut and look fit. The perkier boob execution is even more confusing.

andylefty's picture
Activity Score 4535

I like it. Fill your lungs.

tytpol's picture
Activity Score 777

Cannes Level.

stevel's picture
Activity Score 423

what am i looking at.

miko1aj's picture
Activity Score 3086

great ad. great execution. great insight with funny twist. great exaggeration. great simplicity. great photography. excellent print to summarize.

Rose Abraham's picture
Rose Abraham
Activity Score 62

Complicated message.. Perhaps they could photographed the nose as well? Might make the connection a little easier.

Wordfruit's picture
Activity Score 1023

If "fill your lungs" is what you want to communicate, and people are confused, I guess the idea hasn't communicated.

Same if you're saying 'get fit'.

But I'm not sure that either of those things answer to the benefits of an allergy nasal spray. (If that's what the product is...?)

If any of that is what you're getting at with this ad, I'd suggest putting this to the side and looking at developing some of your other ideas.

bate_palmas's picture
Activity Score 1479

It's probably because the product is instantly recognisable in Spain.

If I'm right about that, the ad is pretty damn good.

If not, it fails miserably since nobody knows what the hell's going on

Juliusjuul's picture
Activity Score 8

why dont you get it?! the obvious is of course to think that it is some kind og "get fit" product. But you instantly get the idea of the man on the picture being able to breathe once you see the nasalspray. The products packaging is so iconic you know what it is instantly..
Amazing work, 10/10, Cannes material.

Hadrons's picture
Activity Score 6041

lol before & after...


vote4pedro's picture
Activity Score 4601

Cannes is a stretch. Even if the idea were crystal clear, before and after pictures have been spoofed many, many times.

Nike Diesel's picture
Nike Diesel
Activity Score 13630

Totally agree. Sorry, nothing new under the sun here. Next.

chuckieT's picture
Activity Score 680

I think the before is too retouched. If it were more realistic, people could have figured it out.

gioborde's picture
Activity Score 1387

Cannes material?? First came before and after, then came before and after mimic with a twist, in other words..this, and that was long ago. Boring


Juliusjuul's picture
Activity Score 8

So because something has been done before, and now it is done again - but with a very different twist it is not award worthy ?
I just think it makes it even harder to do good before and after ad's .. like this one.

vote4pedro's picture
Activity Score 4601

it's not very different.

Vanjaaa's picture
Activity Score 26

And now... Something completely different. Love the twist!