19 comments

Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

So what does this product do?

Ad is just a before/after...

kleenex's picture
kleenex
34155 pencils

nasal spray....

vote4pedro's picture
vote4pedro
4601 pencils

Concept is very cryptic. I had to google the product to find out it's an allergy nasal spray. The best I can make of it is either: because you can breathe, you can be more active and fit. Or because you can breathe, you can suck in your gut and look fit. The perkier boob execution is even more confusing.

andylefty's picture
andylefty
4539 pencils

I like it. Fill your lungs.

tytpol's picture
tytpol
777 pencils

Cannes Level.

stevel's picture
stevel
423 pencils

what am i looking at.

miko1aj's picture
miko1aj
3098 pencils

great ad. great execution. great insight with funny twist. great exaggeration. great simplicity. great photography. excellent print to summarize.

Rose Abraham's picture
Rose Abraham
62 pencils

Complicated message.. Perhaps they could photographed the nose as well? Might make the connection a little easier.

Wordfruit's picture
Wordfruit
1023 pencils

If "fill your lungs" is what you want to communicate, and people are confused, I guess the idea hasn't communicated.

Same if you're saying 'get fit'.

But I'm not sure that either of those things answer to the benefits of an allergy nasal spray. (If that's what the product is...?)

If any of that is what you're getting at with this ad, I'd suggest putting this to the side and looking at developing some of your other ideas.

bate_palmas's picture
bate_palmas
1479 pencils

It's probably because the product is instantly recognisable in Spain.

If I'm right about that, the ad is pretty damn good.

If not, it fails miserably since nobody knows what the hell's going on

Juliusjuul's picture
Juliusjuul
8 pencils

why dont you get it?! the obvious is of course to think that it is some kind og "get fit" product. But you instantly get the idea of the man on the picture being able to breathe once you see the nasalspray. The products packaging is so iconic you know what it is instantly..
Amazing work, 10/10, Cannes material.

Hadrons's picture
Hadrons
5991 pencils

lol before & after...

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

vote4pedro's picture
vote4pedro
4601 pencils

Cannes is a stretch. Even if the idea were crystal clear, before and after pictures have been spoofed many, many times.

Nike Diesel's picture
Nike Diesel
13389 pencils

Totally agree. Sorry, nothing new under the sun here. Next.

chuckieT's picture
chuckieT
680 pencils

I think the before is too retouched. If it were more realistic, people could have figured it out.

Gi_bo's picture
Gi_bo
1385 pencils

Cannes material?? First came before and after, then came before and after mimic with a twist, in other words..this, and that was long ago. Boring

GiBo

Juliusjuul's picture
Juliusjuul
8 pencils

So because something has been done before, and now it is done again - but with a very different twist it is not award worthy ?
I just think it makes it even harder to do good before and after ad's .. like this one.

vote4pedro's picture
vote4pedro
4601 pencils

it's not very different.

Vanjaaa's picture
Vanjaaa
26 pencils

And now... Something completely different. Love the twist!

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