Re:spect Magazine: Music On Paper, Recruitment-Tornado

Advertising Agency: Grey, Hong Kong
Executive Creative Director: Keith Ho
Group Creative Director: William Tsang
Creative Director: Sonic Choy
Senior Art Director: Gloria Fung
Senior Copywriter: Halo Cheng
Associate Art Director: Dia Nip

6 comments

Guest's picture
Guest

nice

CuriousPencil's picture
CuriousPencil
4227 pencils

Music with paper - is this because it's a music magazine made of paper? As opposed to online? Is there a close-up of the other examples Ivan? I'm sitting thinking that the last thing I want to do with a tornado is waste a box of cartridge paper on it, and stand so close that the only thing I can hear is the wind and the carnage and my own screams - not my kind of music really.

CuriousPencil's picture
CuriousPencil
4227 pencils

After seeing the other examples - killing a spider, farting and hitting someone holding a stack of paper, I have to say, cultural differences notwithstanding, that this example is the best of a very very bad bunch. Hitting 'record' isn't making music, and putting a piece of paper in front of the microphone isn't making better music. I can see how the agency struggled with this one, but I think they should have struggled harder or given up. Four times.

Cheerriiee's picture
Cheerriiee
952 pencils

i think the only problem here is the fact that the copy doesnt translates well.

Guest's picture
Guest

i think really the culture and language misunderstanding...

the main message it brings is 纸谈音乐, means using paper(magazine) as a medium to talk about music.

Cheerriiee's picture
Cheerriiee
952 pencils

that's what i thought

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