Resochin: Handcuff
Release your patience from malaria.
Anti-malaria Resochin
Advertising Agency: R K Swamy BBDO, Mumbai, India
Art Director: Rajeshwar Rajoji
Copywriter: Bhavesh Doshi
Account Director: Sushil Motwani
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16 Comments
Feels forced to me. Are you really releasing them from the disease? Then another step after that is the metaphor of the handcuffs.
Also i dont like where the copy is placed. Either it should go at the point at which the open cuff is opening or away from the graphic down below tying the benfit more closely with the product.
Lame
Good visual, ok line, but a bit random, don't you think? This would work for a lot of diseases. But works, I have to admit.
yeah, handcuffs are pretty lame.
everyone did them already. at least a couple times.
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nice ad look good!
ivan, nice site but i preferred so much the old preview function!
nice
Early to bed, early to rise, work like hell and advertise
copywriter
mumbai
Early to bed, early to rise, work like hell and advertise
tricksy visual, don't think it communicates much though.
We're going to need more lube.
I like it.
goodone. i didnt understand the background.
i'm bored to death
yeah tricksy visual alright.
hey ivan.. i know my comment is little late... but doesnt this ad remind you of the other one where there were crosses placed on top of water tabs and the headline says something along the line get rid of or kill 99% of germs... anyway i feel that one is more original than this one...
eveartz
| Everartz |
nah me thinks this one's more cooler...aand for a brand that works on malaria, hey why not?!
Beauty of the Brain lies in Brand Manager, Good Job!
Would like to the name of the Brand Manager
Smit Shetty
Beauty of the Brain lies with Brand Manager, Good Job!
Would like to the name of the Brand Manager
Smit Shetty
good job
keep it up