Resistol 911: Armageddon

Instant glue.

Advertising Agency: Y&R, México
Chief Creative Officers: Rafael Barthaburu, Esteban Sacco
Creative Directors: Armando Castelán, Carlos Carbajal
Copywriter: Armando Castelán
Art Directors: Sergio Rojas, Mario Aguilar, Oscar Cuevas, Francisco Hernández
Head of Art: Oscar Cuevas, Francisco Hernández
Casa Productora: Salamagica, NT Producciones
Illustrator: Ricardo Salamanca Matkovich
Photographer: Ricardo Salamanca Matkovich
Agency Producers: Ivonne Cortes, Adrian Ramos
Account Director: Lorena Ramos
Planning Director: Aníbal Cortes
Planning: Abraham Espinosa
Published: July 2011

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16 comments

Shawali's picture
Shawali
8325 pencils

Funny, but I don't really see what instant glue has to do with this.

A different tagline would have worked better, me think.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

el d1eg0's picture
el d1eg0
586 pencils

And more than 5 thousand pencils later, Shawali still needs an explanation about how instant glue glues things together, such as Lladró figures broken by a football.
Way to go!

cryingmouse's picture
cryingmouse
49 pencils

maybe "Instant glue bless us" will be better

pierrelastname's picture
pierrelastname
2869 pencils

Done with different execution.

salil.sharma's picture
salil.sharma
2272 pencils

looking good

MindDrift's picture
MindDrift
1041 pencils

Why the baroque era?

lemonAd's picture
lemonAd
268 pencils

@MindDrift. Possibly because of all the porcelain.

kalpesh78's picture
kalpesh78
2582 pencils

thats how stuff in the house see a football coming at them is the idea Minddrift.

ideas....30 minutes nahi toh free.

javierbarba's picture
javierbarba
31 pencils

nice art. fresh idea. i like it!!

ferca's picture
ferca
14 pencils

i love it.

Claro Sosa's picture
Claro Sosa
52 pencils

Another instant glue ad!!! Come on!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

Rojo's picture
Rojo
3 pencils

Biutiful pencil in the morning!

kleenex's picture
kleenex
22828 pencils

nice art.

Agamenon's picture
Agamenon
135 pencils

Nice. Why there isn't other examples?

gonndo's picture
gonndo
1092 pencils

It's good, but it needs a more powerful copy...

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

BLOODY FOOL's picture
BLOODY FOOL
199 pencils

very good visual

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