Comments (16)

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benjaminbrown's picture
Activity Score 439

Really nice art direction on these, good concept too. Very nice.

miko1aj's picture
Activity Score 3086

Nice series. Like art direction, especially the photo.

easy tiger's picture
easy tiger
Activity Score 68

oh shut up all of you .... this is rubbish ...

miko1aj's picture
Activity Score 3086


viky's picture
Activity Score 358

oh shut up you too, realy nice thought or art direction.

look in her eye there is light or camera,

"smart"(i am)

*Flood of art

benjaminbrown's picture
Activity Score 439

No it isn't rubbish. Explain yourself Easy Tiger, deconstruct it and tell us why it's rubbish, or like the man says, 'shut up'.

wearmysocks's picture
Activity Score 1085

Sorry, I don't like these much. Clever angle I guess, but not all the images chosen are exactly "cliches" first off. The elastigirl thing was only done once in The Incredibles (albeit based on Mr Fantastic).

I dunno, that's not really my main problem. I find them visually gross. I don't like the artwork much, makes me not want to look at them. Sure, I get the similarity with irritations on your body, but maybe there was a more visually appealing way to do this?

Just my two cents.

Energizer Bunny arrested, charged with battery.

Kateter's picture
Activity Score 2029

I agree. connecting this message to physical pain or irritation is bit hard. especially 'the eye' is hurtful to watch. I like the concept of the non-physical irritation such as 'elastigirl'.
this way they could get to a field of entertainment which is what movies should be. even without H'wood cliche's.

unaquestionediali's picture
Activity Score 484

good comment even if i do not agree completelly.
it's true that the chosen cliches are not soo hollywood's cliche, but i find the concept very interesting and the art work very nice.
very good photos, very nice ad.

IMAD's picture
Activity Score 6

Very nice........!


benjaminbrown's picture
Activity Score 439

The Incredibles? Oh boy, look out! There's something flying really high over your head?

teenie's picture
Activity Score 1894

How exactly are these clichés? I assume he answer must be dangling right ini front of my eyes, but I don't see it...

arstewar's picture
Activity Score 232

these are great, i want to learn more about the product now. nice!

benjaminbrown's picture
Activity Score 439

They're cliches from films, the girl dangling over a cliff by one hand is an obvious one, it's been in loads of films.

Don't be down on these, they're great ads.

ManchuChanchu's picture
Activity Score 701

this visual works the best

Wordnerd's picture
Activity Score 6692

"This "don't let go" cliche ist as annoying as something in your eye."?
Come on! I had to look through every ad to be sure about the message. It is a nice and funny idea, but those are terrible ads. WAY to hard to get. But i agree, perhaps they just chose the wrong cliches.

Besides, my first thought was "a sad thing, that makes you cry" on this one, which confused me completely after reading the line