purplesimon's picture
475 pencils

It's worth pointing out that this is an advertisement for a drug that controls the shaking experienced by sufferers of Parkinson's Disease.

In the US I think this is marketed as a reliever of Restless Leg Syndrome - no really.

I like the idea behind this campaign, but as it's aimed at the older generation (again, an assumption from research into the product) these hands don't look old enough, compared to the ones in the Hallowe'en execution.

scarfinati's picture
836 pencils

I think it is generic and predictable.

For one its a see/say ad. Two, I specifically start out aiming higher than actually showing hands...


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