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Repsol YPF: Colour

Repsol YPF: Colour
Your rating: None Average: 5.2 (5 votes)

Advertising Agency: Young & Rubicam, Madrid, Spain
Creative General Director: Nicolás Hollander
Creative Director: Laura Garcia
Art Director: Marta Serrano
Copywriter: Lorena Serrano
Published: 2007

Comments

Tincho's picture 1105 pencils
Tincho | Tue, 2008-04-22 18:00

Maybe Im lazy, but I just dont get this one.

Rog's picture 6110 pencils
Rog | Tue, 2008-04-22 20:28

I'm with Tincho. wtf?

>>>> That's not an ad. THIS is an ad.

gonzohj's picture 101 pencils
gonzohj | Tue, 2008-04-22 21:48

In Spain, Repsol is the provider of Butane Gas. Their butane gas cylinders are painted on that bright orange color portrayed in the ad (2nd line, 16th square)thus the color is comonly refered as butane orange.

Ok, just follow the link to see what I'm talking about: http://upload.wikimedia.org/wikipedia/commons/thumb/5/5c/Bombona_butan...

We are all ignorants, but we don't all ignore the same things...

"We are all ignorants, but we don't all ignore the same things..."

primo_susto's picture 462 pencils
primo_susto | Wed, 2008-08-06 13:39

thank you gonzohj, but, still dont getting the idea :S

wing2aska's picture 33 pencils
wing2aska | Tue, 2008-04-22 21:29

OMG~~~~ this one is sophisicated... I don't get it. A different one, looks like someone's sitting on a throne.

edragal's picture 44 pencils
edragal | Wed, 2008-04-23 03:33

"Ok! lets make an ad about how orange is our butane barel!" plz!!!

Alistair C.'s picture 692 pencils
Alistair C. | Wed, 2008-04-23 05:02

the barrel is so hard to notice and the ad doesn't work outside of it's cultural environment.

jamesrothenburg's picture 254 pencils
jamesrothenburg | Wed, 2008-04-23 07:46

Why does the ad need to work outside it's cultural environment? That's what it was written for.

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