Repsol YPF: Colour

Repsol YPF: Colour

Advertising Agency: Young & Rubicam, Madrid, Spain
Creative General Director: Nicolás Hollander
Creative Director: Laura Garcia
Art Director: Marta Serrano
Copywriter: Lorena Serrano
Published: 2007

Your rating: None Average: 5.2 (5 votes)

Comments

Submitted by Tincho on Tue, 2008-04-22 18:00.

Maybe Im lazy, but I just dont get this one.

Submitted by Rog on Tue, 2008-04-22 20:28.

I'm with Tincho. wtf?
>>>> That's not an ad. THIS is an ad.

Submitted by gonzohj on Tue, 2008-04-22 21:48.

In Spain, Repsol is the provider of Butane Gas. Their butane gas cylinders are painted on that bright orange color portrayed in the ad (2nd line, 16th square)thus the color is comonly refered as butane orange.

Ok, just follow the link to see what I'm talking about: http://upload.wikimedia.org/wikipedia/commons/thumb/5/5c/Bombona_butan...

We are all ignorants, but we don't all ignore the same things...

Submitted by wing2aska on Tue, 2008-04-22 21:29.

OMG~~~~ this one is sophisicated... I don't get it. A different one, looks like someone's sitting on a throne.

Submitted by edragal on Wed, 2008-04-23 03:33.

"Ok! lets make an ad about how orange is our butane barel!" plz!!!

Submitted by Alistair Craven on Wed, 2008-04-23 05:02.

the barrel is so hard to notice and the ad doesn't work outside of it's cultural environment.

Submitted by jamesrothenburg on Wed, 2008-04-23 07:46.

Why does the ad need to work outside it's cultural environment? That's what it was written for.