Repsol YPF: Colour
Advertising Agency: Young & Rubicam, Madrid, Spain
Creative General Director: Nicolás Hollander
Creative Director: Laura Garcia
Art Director: Marta Serrano
Copywriter: Lorena Serrano
Published: 2007
Ads of the World advertising archive and community showcases fresh creative campaigns daily from around the world. Read more
Recommend us on Google
8 Comments
Maybe Im lazy, but I just dont get this one.
I'm with Tincho. wtf?
>>>> That's not an ad. THIS is an ad.
In Spain, Repsol is the provider of Butane Gas. Their butane gas cylinders are painted on that bright orange color portrayed in the ad (2nd line, 16th square)thus the color is comonly refered as butane orange.
Ok, just follow the link to see what I'm talking about: http://upload.wikimedia.org/wikipedia/commons/thumb/5/5c/Bombona_butan...
We are all ignorants, but we don't all ignore the same things...
"We are all ignorants, but we don't all ignore the same things..."
thank you gonzohj, but, still dont getting the idea :S
OMG~~~~ this one is sophisicated... I don't get it. A different one, looks like someone's sitting on a throne.
"Ok! lets make an ad about how orange is our butane barel!" plz!!!
the barrel is so hard to notice and the ad doesn't work outside of it's cultural environment.
Why does the ad need to work outside it's cultural environment? That's what it was written for.