Description
Jamshop has created a cheeky DM piece to complement their existing national print and online campaign in an effort to recruit sperm donors for Repromed, Australia's leading infertility clinic. Unsuspecting potential candidates received the popular men's magazine FHM, only to discover that some pages appeared stuck together. Blokes were lured into pulling the sticky pages apart, revealing a full page pic of an attractive lingerie model and a message. An interactive website linking back to Repromed challenged the men to see if they had the "goods" to become an eligible sperm donor.
This professional campaign titled 'Don't waste your sperm' was published in Australia in December, 2010. It was created for the brand: Repromed, by ad agency: Jamshop. This Print medium campaign is related to the Health industry and contains 1 media asset. It was submitted over 13 years ago.
Credits
Advertising Agency: Jamshop, Adelaide, Australia
Creative Directors: Mike Wilson, Steve Callen
Art Director: Becq Hinton
Copywriter: Johnny Velis
Account Directors: Holly Eyres, Peter Joy