Repromed: Don't waste your sperm

Don't waste your sperm

Jamshop has created a cheeky DM piece to complement their existing national print and online campaign in an effort to recruit sperm donors for Repromed, Australia's leading infertility clinic. Unsuspecting potential candidates received the popular men's magazine FHM, only to discover that some pages appeared stuck together. Blokes were lured into pulling the sticky pages apart, revealing a full page pic of an attractive lingerie model and a message. An interactive website linking back to Repromed challenged the men to see if they had the "goods" to become an eligible sperm donor.

Advertising Agency: Jamshop, Adelaide, Australia
Creative Directors: Mike Wilson, Steve Callen
Art Director: Becq Hinton
Copywriter: Johnny Velis
Account Directors: Holly Eyres, Manijeh Sahihi, Peter Joy


Guest's picture

Seen it.

ivan's picture

You mean the Hombre campaign from 2007?

Ivan Raszl, admin of AotW

Guest's picture

Seen a similar idea last year from a student for a magazine competition...
that was better than this...

morse's picture
15972 pencils

Fun idea. Only in Australia. :)

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Guest's picture

Nice idea well executed.
Brave move from a conservative client.
Well done Johnny and Becq.

Prasad Weerasekara's picture
Prasad Weerasekara
635 pencils

Ohooo..! very very good idea.

Guest's picture

Nice idea well executed.
A brave move for a conservative client.
Well done Johnny and Becq!

ambareesha's picture
255 pencils

this glue idea its already done somewhere i've seen

- @mbi

Guest's picture

Someone spunked da junk good and proper!

Guest's picture

Love it!

Guest's picture


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Ads.chinaSMACK's picture
271 pencils

Disgustingly brilliant...

Advertising @ chinaSMACK

Guest's picture

old old old ideaaaaaa!..

Guest's picture

the question is not: has it been done?
it's rather: How many times did we see this?
come on... try harder!

Guest's picture

This is a 2006 ad. It appears in a Revista Nah! number. Its a very good idea but its already done

Felicitas_Pauker's picture
179 pencils

Done done and overdone

Guest's picture

It's funny when something that seems so obvious is presented - everyone claims to have seen it. This is a clever and original idea.

Guest's picture

@ thedesignaddict Your link shows girls in a magazine that someone has come all over. How on earth is that saying "Don't waste your sperm"??
Perhaps you're right. Maybe we should NEVER show an ad with a 'tree' in it because someone in Bulgaria once did an ad with a 'tree' in it. If you're going to make claims like 'done to death' - do some research first.

thedesignaddict's picture
5391 pencils

Whatever. The message may be different, but the gimmicky delivery is a shameless rip-off. It gets a ZERO out of 10 for originality.

Guest's picture

@ thedesignaddict You say 'whatever'. Just shows how original you are lol.

Guest's picture

Clever use of and old fave blokes' mag ad execution, Jam Shoppers.

Anonymous Author's picture
Anonymous Author
1541 pencils

I would not be 'lured into pulling the sticky pages apart'.
At the first glimpse of bare flesh suggesting that this was indeed spematozoa, as suspected,
the magazine would be burned and hands disinfected.

Write a wise saying and your name will live forever – Anonymous.

Oblabla's picture
298 pencils

i really like it! And personally never seen this before

MidasTouch's picture
1024 pencils

Bad idea, bad realisation.

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

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