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We are Charlie

Agency: 
Published/Aired: 
January 2015
Description: 

Print advertisment created by Leo Burnett, Germany for Reporters Without Borders, within the category: Public Interest, NGO.

Advertising Agency: Leo Burnett, Germany
Creative Director: Hans-Juergen Kaemmerer
Art Directors: Hugo Moura, Hans-Juergen Kaemmerer
Copywriter: Benjamin Merkel
Photographer: Michael Meisen

Comments (5)

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Highest Rated

moreimpact's picture
moreimpact
Activity Score 44

Sometimes simple representation brings back a 'flood of recall', or a complete replay of a story. 'CHARLIE ABDUL' is like a movie title that summarizes all that happened scene after scene

innovative solution does not necessarily have to be complex

damnson's picture
damnson
Activity Score 11517

It's a bit morbid, isn't it?

An axe murderer of ads.

Dzsoi's picture
Dzsoi
Activity Score 8467

Had the same feeling. Creative idea but there is something tasteless about it as it is just an empty gimmick for its own sake.
No real message other then the obvious fact that they were murdered.

damnson's picture
damnson
Activity Score 11517

Agreed.

An axe murderer of ads.

kleenex's picture
kleenex
Activity Score 46931

I guess that is what they wanted.

moreimpact's picture
moreimpact
Activity Score 44

Sometimes simple representation brings back a 'flood of recall', or a complete replay of a story. 'CHARLIE ABDUL' is like a movie title that summarizes all that happened scene after scene

innovative solution does not necessarily have to be complex

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