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Published/Aired: 
September 2010
Description: 

Retouching: Jonathan S.

Some countries treat journalists like you treat a pen.

Advertising Agency: Publicis Brussels, Belgium
Creative Directors: Paul Servaes, Alain Janssens
Art Director: Alex Gabriels
Copywriter: Wim Corremans
Photographer: Jf28

Comments (9)

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Highest Rated

Marcupolo's picture
Marcupolo
Activity Score 206

smart !!!

Krik Krak Krow's picture
Krik Krak Krow
Activity Score 39

Wow! Four times the exact same idea (with the exception of a pencil being thrown in for safe measure). Oh, and I happen to treat my pens with respect.

LeeHarvey's picture
LeeHarvey
Activity Score 3045

Totally agree on that KKK. Still there's something smart about this campaign, doing it four times ruins it a bit.

Guest's picture
Guest

If someone have a cheap pen, he will treat it like this.

Guest's picture
Guest

Yes okay, I get the point. So ? What can I as a newspaper reader do about it ? Information value : 10. Involvement : 0.
Next.

whitewhite's picture
whitewhite
Activity Score 251

i agree that the idea is good...but so many ads with the same rendition? and usually people care for their pen. only kids do this much brutality to pens.maybe copy could have been tweaked..it shouldnt hv been like how "YOU" treat ur pen....or maybe translaltion probs?

Guest's picture
Guest

terrible bad

Guest's picture
Guest

"terrible bad" agreed

Billoughsby's picture
Billoughsby
Activity Score 5144

There ya go. The nobility of the sentiment and the sanctity of journalism is the only thing that keeps saving this sh*t's bacon.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Marcupolo's picture
Marcupolo
Activity Score 206

smart !!!

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