September 2012

Print advertisment created by McCann, Germany for Reporters Without Borders, within the category: Public Interest, NGO.

Every one has the right to be informed. Support us:

Advertising Agency: McCann, Berlin, Germany
Chief Creative Director: Bill Biancolli
Senior Art Director: David Morales
Senior Copywriter: Philipp Gloyer

Comments (8)

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Highest Rated

torontose's picture
Activity Score 393


Siddarth Basavaraj's picture
Siddarth Basavaraj
Activity Score 1673

IT WORKS. But what's this' YOU COULD YOU THINK ' ?! A typo error??

Love creating ads..

bellagio255's picture
Activity Score 20
mercedes's picture
Activity Score 181

Besides the typo error, only this ad alone works. The rest doesn't work at all. Do these guys think that the world is full of morons not to even distinguish between a suffering and soccer (goooal), barbeque and bomb blast, bomb blast and fireworks?

certaintly's picture
Activity Score 3994

i agree with you in your other post that these could work soooo much better, be soooo much more powerful with just the words "goal, barbecue, fashion" and a different closing line/explanation

hillmarky's picture
Activity Score 90

The writing is totally off.
Just making the headline something like: "We even cover fashion" is better.

thatcopyguy's picture
Activity Score 44

But that's a totally different idea.

I think the thought is there, but the line needed a tad bit more crafting. But overall, still works for me. Good, but not great.

bate_palmas's picture
Activity Score 1479

Yeah I suppose you're right. The idea could work, but the visuals need to be handled very carefully to make an idea like this work. This is the only one that comes close

torontose's picture
Activity Score 393