Reporters Without Borders: Fashion

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Advertising Agency: McCann, Berlin, Germany
Chief Creative Director: Bill Biancolli
Senior Art Director: David Morales
Senior Copywriter: Philipp Gloyer

September 2012


Siddarth Basavaraj's picture
Siddarth Basavaraj
1673 pencils

IT WORKS. But what's this' YOU COULD YOU THINK ' ?! A typo error??

Love creating ads..

mercedes's picture
181 pencils

Besides the typo error, only this ad alone works. The rest doesn't work at all. Do these guys think that the world is full of morons not to even distinguish between a suffering and soccer (goooal), barbeque and bomb blast, bomb blast and fireworks?

certaintly's picture
3994 pencils

i agree with you in your other post that these could work soooo much better, be soooo much more powerful with just the words "goal, barbecue, fashion" and a different closing line/explanation

hillmarky's picture
90 pencils

The writing is totally off.
Just making the headline something like: "We even cover fashion" is better.

thatcopyguy's picture
44 pencils

But that's a totally different idea.

I think the thought is there, but the line needed a tad bit more crafting. But overall, still works for me. Good, but not great.

bate_palmas's picture
1479 pencils

Yeah I suppose you're right. The idea could work, but the visuals need to be handled very carefully to make an idea like this work. This is the only one that comes close

torontose's picture
393 pencils


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