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Reporters without borders: China
Advertising Agency: Saatchi & Saatchi, Paris, France
Creative Directors: Christophe Coffre
Art Directors: Olivier Gamblin, Arnaud Van den Abeele
Copywriter: Olivier Gamblin
Art Buying: Marion Venot
Photo: Yann Forhan
Published: May 2007
Comments
ALAJA EL GUAGUA
IS NO A AD IS A AD AD AD
I don't get it... why does it have to do with those political leaders? What's wrong with Saatchi these days? Propaganda!
Yes. Strong idea. Well delivered.
(Journos wanting the freedom & access that national leaders always get.)
>>>> That's not an ad. THIS is is an ad.
These just don't work for me.
they (saatchi) don't underestimate their viewers. i love that. strong visual element, simplicity makes it strong on first glance. then the idea is delivered.
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