Repella: Lizard

Change the way insects see you.

Advertising Agency: McCann Erickson, Singapore
Executive Creative Director: Farrokh Madon
Copywriter: Lester Lee
Advertiser's Supervisor: Sebastian Lim
Account Supervisor: Joyce Wong
Art Buyer: Nancy Sum
Art Directors: Katherine Khor
Photographers: Jeremy Wong, Nemesis Pictures
Typographers: Katherine Khor
Other Advertising Agencys: Kevin Aw, Miracle Factory

September, 2009


NicholeP's picture
115 pencils

really bad copy. way too explanatory

Guest's picture

Has been done. Cannes 2001 - make yourself unnattractive. Agency: Scholz+Friends Berlin. Oliver Handlos was the copywriter.

rolling.stone's picture
2740 pencils

In that case copy is more explanatory, here copy is confusing, yet good art.


~ Quite obviously, I have gathered no moss ! ~

mikeelrapido's picture
1929 pencils

Nice idea...


Blashyrkh's picture
32882 pencils

Definitely not. I hate reptiles.

everartz's picture
7609 pencils

these things arent lizards they are dinosaurs!

| Everartz |

Guest's picture

The copy doesn't make sense. Or the visual doesn't.

silvi's picture
4172 pencils

I love it!!!!!!'s picture
6 pencils

Lovely idea. The art direction needs work though. Retouching is not great.

Keep crafting it for awards.

Guest's picture

This is made for the Singaporean context. If you've come to this part of Southeast Asia you'll notice the unusual number of house lizards in all the nooks and crannies of the buildings.

Nobody kills lizards here because we believe they kill the insects (which are in huge quantities, so you know).

This is an ad that works well in its context. I like the insider joke.

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