Advertisement

Lizard

Agency: 
Published/Aired: 
September 2009
Description: 

Change the way insects see you.

Advertising Agency: McCann Erickson, Singapore
Executive Creative Director: Farrokh Madon
Copywriter: Lester Lee
Advertiser's Supervisor: Sebastian Lim
Account Supervisor: Joyce Wong
Art Buyer: Nancy Sum
Art Directors: Katherine Khor
Photographers: Jeremy Wong, Nemesis Pictures
Typographers: Katherine Khor
Other Advertising Agencys: Kevin Aw, Miracle Factory

Comments (11)

Log in or register to post comments

Highest Rated

Guest's picture
Guest

This is made for the Singaporean context. If you've come to this part of Southeast Asia you'll notice the unusual number of house lizards in all the nooks and crannies of the buildings.

Nobody kills lizards here because we believe they kill the insects (which are in huge quantities, so you know).

This is an ad that works well in its context. I like the insider joke.

NicholeP's picture
NicholeP
Activity Score 115

really bad copy. way too explanatory

Guest's picture
Guest

Has been done. Cannes 2001 - make yourself unnattractive. Agency: Scholz+Friends Berlin. Oliver Handlos was the copywriter.

rolling.stone's picture
rolling.stone
Activity Score 2741

In that case copy is more explanatory, here copy is confusing, yet good art.

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

mikeelrapido's picture
mikeelrapido
Activity Score 1929

Nice idea...

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
http://sexinads.tumblr.com

Blashyrkh's picture
Blashyrkh
Activity Score 32882

Definitely not. I hate reptiles.

everartz's picture
everartz
Activity Score 7609

these things arent lizards they are dinosaurs!

| Everartz |

joelapompe's picture
joelapompe
Activity Score 3835
Guest's picture
Guest

The copy doesn't make sense. Or the visual doesn't.

silvi's picture
silvi
Activity Score 4172

I love it!!!!!!

justin3790@gmail.com's picture
justin3790@gmail.com
Activity Score 6

Lovely idea. The art direction needs work though. Retouching is not great.

Keep crafting it for awards.

Guest's picture
Guest

This is made for the Singaporean context. If you've come to this part of Southeast Asia you'll notice the unusual number of house lizards in all the nooks and crannies of the buildings.

Nobody kills lizards here because we believe they kill the insects (which are in huge quantities, so you know).

This is an ad that works well in its context. I like the insider joke.

Advertisement