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11 comments

ivan's picture
ivan

Ivan Raszl, admin of AotW

puppiepoppy's picture
puppiepoppy
1636 pencils

So, what's the benefit? It's like not saying anything at all. zzzzz.

eviolina's picture
eviolina
32 pencils

i like this,but i sow this in other 30 adv...

Ravages's picture
Ravages
842 pencils

Lookee here. All the soldiers have jumped outta the toothbrush and into a worm.

postman's picture
postman
951 pencils

Now the toothbrush scares me even more...

Rog's picture
Rog
6094 pencils

Cute, but doesn't say 'kil!' Nope.

>>>> That's not an ad. THIS is an ad.

laylowmoe's picture
laylowmoe
328 pencils

The problem with this ad is also something I see in a lot of ideas by young - and not so young - creatives. Mostly art directors.

You're muddling the need and the benefit.

You're showing an insect. That's the need for the product. You're showing soldiers. That's the product benefit - "secure the perimeter".

What you can't do is combine them both into one visual.

Ravages's picture
Ravages
842 pencils

@laylowmoe
Yours is one of the most sensible comments on this site. It seriously is.

Mongoose's picture
Mongoose
4981 pencils

@laylowmoe... if you'll ever consider opening an art-school, i will definitely join you! Thats great insight!!!

Make the logo Bigger and the black, Darker!

Guest's picture
Guest

Hello! Good Site! Thanks you! ojjflbiowspa

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