Rentokil Pest Control:

I suppose it's a follow up on this ad:
http://adsoftheworld.com/media/print/rentokil_pest_control_roach_battl...

So, what's the benefit? It's like not saying anything at all. zzzzz.

"Bowww Wowww"

i like this,but i sow this in other 30 adv...

Lookee here. All the soldiers have jumped outta the toothbrush and into a worm.

C
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http://cc-portfolio.blogspot.com
http://www.selectiveamnesia.org
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Cute, but doesn't say 'kil!' Nope.

>>>> That's not an ad. THIS is an ad.

The problem with this ad is also something I see in a lot of ideas by young - and not so young - creatives. Mostly art directors.

You're muddling the need and the benefit.

You're showing an insect. That's the need for the product. You're showing soldiers. That's the product benefit - "secure the perimeter".

What you can't do is combine them both into one visual.

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