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Finest writing, 3

Agency: 
Published/Aired: 
September 2009
Description: 

Copywriter Zena desilva

Advertising Agency: JWT Chennai, India
Executive Creative Director: Senthil Kumar
Creative Director: PK Prasad
Art Director: PK Prasad
Illustrator: PK Prasad

Comments (24)

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Highest Rated

mikepants2005's picture
mikepants2005
Activity Score 504
Blashyrkh's picture
Blashyrkh
Activity Score 32882

The creative director ended up in an idea for the ad while experimenting with the Blend Tool.

Guest's picture
Guest

This is so Arbit! There's no fine writing in it at all...

Guest's picture
Guest

Furthermore the art work appears to be made with the Blend tool as Blashyrkh mentions, at least use a Reynolds Pen!

Aphex's picture
Aphex
Activity Score 264

??? Qué quiere decir, ¿me compro el lapicero o esa regla especial para hacer esos gráficos? PASO LA pADgina!! :S

"Si eres buen copy, presiona alt + F4"

Guest's picture
Guest

Someones got Adobe Illustrator

mmackinven's picture
mmackinven
Activity Score 1608

This doesn't say fine writing to me, but illustration.

funky_frogii's picture
funky_frogii
Activity Score 2536

i like it....good one

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

Guest's picture
Guest

They still make spiragraph?

kripaakar's picture
kripaakar
Activity Score 522

too sad to see an ad from JWT like this...

Guest's picture
Guest

me too

Guest's picture
Guest

Hello Mr.Kripaakar...this is a nice ad. Open your mind and accept ideas. If you've learnt how to make ads learn how to appreciate them too.
And by the by how's your ideation? would like to see some.

yctham's picture
yctham
Activity Score 178

Maybe they trying to point out drawing is a form of writing too. =p

silvi's picture
silvi
Activity Score 4172

Simple.beautiful.

rolling.stone's picture
rolling.stone
Activity Score 2741

are we disliking it, because everyone know blend tool ?

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~ Quite obviously, I have gathered no moss ! ~

Blashyrkh's picture
Blashyrkh
Activity Score 32882

I dislike it because I overused this element.

KbxAds's picture
KbxAds
Activity Score 943

noice, looks "kadak"

Guest's picture
Guest

They could be trying to depict that there's a consistent and uninterrupted flow of ink onto the paper... A simple and visually appealing way to show the same...

Guest's picture
Guest

where is the ideaaaaaaaa?????????

Guest's picture
Guest

THIS IS A GREAT IDEA. PLEASE SEND THIS FOR AWARDS.

SAJI

Guest's picture
Guest

@ guest 'Hello Mr.Kripaakar...this is a nice ad. Open your mind and accept ideas. If you've learnt how to make ads learn how to appreciate them too.
And by the by how's your ideation? would like to see some.'

just don't expect appreciation on every work. its just not me who being a critic here.

Guest's picture
Guest

hahahahahah - they misspelled Reynolds!!!!

Guest's picture
Guest

Sorry to say but there is no creativity....nothing says writing with a Reynolds Pen.....shame...!! - By an Indian

Muneer Bhatti's picture
Muneer Bhatti
Activity Score 146

where is fine writing ???

mikepants2005's picture
mikepants2005
Activity Score 504
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