Renfe: Green

High speed rail. Over 300 landscapes per hour.

Advertising Agency: Sra Rushmore, Spain
Executive Creative Director: César García
Creative Directors: Paco Conde, Quito Leal
Art Director: Quito Leal
Copywriters: Paco Conde, Pablo Lucas
Photographers: Ramón Serrano, Quito Leal

7 comments

morse's picture
morse
16480 pencils

Great way to bring out the only benefit trains have over airplanes.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Tommy G.'s picture
Tommy G.
897 pencils

Very nice, it's really offering a 'Pantone Chart' impression (Even, if on the other hand, only a small part of the population know that, most of them will just think about a paint palette, which is a success in both ways)
My only doubt is about the authentic value of the photographs. From here, it looks way too much photoshopped. I mean they adjusted the levels and dropped the opacity of the images. which is definitely decreasing the level of realism of those images.
Not perfect but definitely a good ad. Keep it up.

ace85le's picture
ace85le
3939 pencils

I doubt the public understands this thoroughly.

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MidasTouch's picture
MidasTouch
1024 pencils

Very witty.

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

dean viii's picture
dean viii
1676 pencils

Good thought. Bad execution with swatch books. No one knows what they are and may not be the best way to execute the thought.

Glut's picture
Glut
3947 pencils

ads for advertisers!

Billoughsby's picture
Billoughsby
5091 pencils

Technical work on this is almost exceptional (images may be a little too desaturated, though). HOWEVER, a PMS swatch book says what, exactly, if you aren't in graphic design? Walmart doesn't carry 'em; they cost a couple hundred bucks apiece. No, this doesn't feel like triumph, guys.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

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