Renfe: Eagle

The best way to protect nature is by imitation. The frontal design inspired by the eagle head makes the train 25% more energy-efficient.

Advertising Agency: TBWA\Madrid, Spain
Executive Creative Directors: Juan Sánchez, Guillermo Ginés
Creative Directors: Bernardo Hernández, Peru Saiz
Copywriter: Noelia Meltzer
Art Director: Lele Gestoso
Illustrator: Garrigosa Estudio
Published: March 2009

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17 comments

djakuza's picture
djakuza
517 pencils

standard design over 10 or 15 years now, c'mon

Guest's picture
Guest

these are so 90's!!!
BUT the copy made them worse, too literal.

NastyJester's picture
NastyJester
744 pencils

It's working too hard to spell out a message that still doesn't go a long way to explaining any real benefit.

Guest's picture
Guest

engga banget deh

Guest's picture
Guest

Not a good ad. Sooooo old.

icanthink's picture
icanthink
270 pencils

not very creative :(

Guest's picture
Guest

bull shit.

talkingisfree's picture
talkingisfree
2565 pencils

Old, ugly, unrelevant.

Guest's picture
Guest

irrelevant; and this clearly shows u r unfit to post comments :(

Favete's picture
Favete
365 pencils

The copy is not right... the art direction showing a comparation makes it lees modern.

Guest's picture
Guest

Cool, but lose the train picture and work on the English. Let there be a moment of reward for the reader.

Guest's picture
Guest

Poor, stupid, easy exit

inset killer's picture
inset killer
20 pencils

easy exit: out of here!!!!!!!!!!!!!!

Guest's picture
Guest

Jurassic Ad!

TRICKY's picture
TRICKY
3921 pencils

grow shops are great this season in spain

The man who stops advertising to save money is like the man who stops the clock to save time

DarkSide's picture
DarkSide
1068 pencils

Pretty bad

blacksmurf's picture
blacksmurf
200 pencils

very bad

easy to say "art director".

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