Renfe: Eagle
The best way to protect nature is by imitation. The frontal design inspired by the eagle head makes the train 25% more energy-efficient.
Advertising Agency: TBWA\Madrid, Spain
Executive Creative Directors: Juan Sánchez, Guillermo Ginés
Creative Directors: Bernardo Hernández, Peru Saiz
Copywriter: Noelia Meltzer
Art Director: Lele Gestoso
Illustrator: Garrigosa Estudio
Published: March 2009
17 Comments
standard design over 10 or 15 years now, c'mon
these are so 90's!!!
BUT the copy made them worse, too literal.
It's working too hard to spell out a message that still doesn't go a long way to explaining any real benefit.
engga banget deh
Not a good ad. Sooooo old.
not very creative :(
bull shit.
Old, ugly, unrelevant.
irrelevant; and this clearly shows u r unfit to post comments :(
The copy is not right... the art direction showing a comparation makes it lees modern.
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Change it, change it now coz they will tomorrow.
Cool, but lose the train picture and work on the English. Let there be a moment of reward for the reader.
Poor, stupid, easy exit
easy exit: out of here!!!!!!!!!!!!!!
Jurassic Ad!
grow shops are great this season in spain
The man who stops advertising to save money is like the man who stops the clock to save time
Pretty bad
I comment the comments
very bad
easy to say "art director".