Renfe: Duck

The best way to protect nature is by imitation. The duckbill nose design makes the train 30% more energy-efficient.

Advertising Agency: TBWA\Madrid, Spain
Executive Creative Directors: Juan Sánchez, Guillermo Ginés
Creative Directors: Bernardo Hernández, Peru Saiz
Copywriter: Noelia Meltzer
Art Director: Lele Gestoso
Illustrator: Garrigosa Estudio

March 2009


NastyJester's picture
740 pencils

An eagle, okay, maybe... but a duck? A DUCK?

Guest's picture

If the duck bill is more efficient than the eagle beak, then why not make the eagle-beak train a duck bill train too? It'll save more duck bills and eagle beaks in the long run.

Stevil's picture
108 pencils

My thoughts exactly! Maybe we will start seeing cars with that design.

"The new Ferrari F430 Spider-Duck... speed has a new billing!"

scarfinati's picture
843 pencils

If its nature imitates life then the duck should be on the left side of the page

TRICKY's picture
3954 pencils

grow shops are great this season in spain

The man who stops advertising to save money is like the man who stops the clock to save time

Guest's picture

immitates but ugly shape of duck.

raadheesh's picture
39 pencils

Every international Ad agency keeps the campaign style

so it is OK, Good, Supper !

Raadheesh S
Graphic Designer -Artist
Sultanate of Oman

CurryJ's picture
955 pencils

What the Duck????

I think; therefore I am

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