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Duck

Agency Network: 
Published/Aired: 
March 2009
Description: 

Print advertisment created by TBWA, Spain for Renfe, within the category: Transport.

The best way to protect nature is by imitation. The duckbill nose design makes the train 30% more energy-efficient.

Advertising Agency: TBWA\Madrid, Spain
Executive Creative Directors: Juan Sánchez, Guillermo Ginés
Creative Directors: Bernardo Hernández, Peru Saiz
Copywriter: Noelia Meltzer
Art Director: Lele Gestoso
Illustrator: Garrigosa Estudio

Comments (8)

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NastyJester's picture
NastyJester
Activity Score 740

An eagle, okay, maybe... but a duck? A DUCK?

Guest's picture
Guest

If the duck bill is more efficient than the eagle beak, then why not make the eagle-beak train a duck bill train too? It'll save more duck bills and eagle beaks in the long run.

Stevil's picture
Stevil
Activity Score 108

My thoughts exactly! Maybe we will start seeing cars with that design.

"The new Ferrari F430 Spider-Duck... speed has a new billing!"

scarfinati's picture
scarfinati
Activity Score 843

If its nature imitates life then the duck should be on the left side of the page

TRICKY's picture
TRICKY
Activity Score 3954

grow shops are great this season in spain

The man who stops advertising to save money is like the man who stops the clock to save time

Guest's picture
Guest

immitates but ugly shape of duck.

raadheesh's picture
raadheesh
Activity Score 39

Every international Ad agency keeps the campaign style

so it is OK, Good, Supper !

Raadheesh S
Graphic Designer -Artist
GSM:968-97002750
Sultanate of Oman

CurryJ's picture
CurryJ
Activity Score 955

What the Duck????

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I think; therefore I am

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