Renfe: Duck
The best way to protect nature is by imitation. The duckbill nose design makes the train 30% more energy-efficient.
Advertising Agency: TBWA\Madrid, Spain
Executive Creative Directors: Juan Sánchez, Guillermo Ginés
Creative Directors: Bernardo Hernández, Peru Saiz
Copywriter: Noelia Meltzer
Art Director: Lele Gestoso
Illustrator: Garrigosa Estudio
Published: March 2009


8 Comments
An eagle, okay, maybe... but a duck? A DUCK?
If the duck bill is more efficient than the eagle beak, then why not make the eagle-beak train a duck bill train too? It'll save more duck bills and eagle beaks in the long run.
My thoughts exactly! Maybe we will start seeing cars with that design.
"The new Ferrari F430 Spider-Duck... speed has a new billing!"
If its nature imitates life then the duck should be on the left side of the page
grow shops are great this season in spain
The man who stops advertising to save money is like the man who stops the clock to save time
immitates but ugly shape of duck.
Every international Ad agency keeps the campaign style
so it is OK, Good, Supper !
Raadheesh S
Graphic Designer -Artist
GSM:968-97002750
Sultanate of Oman
What the Duck????
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