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Published/Aired: 
June 2012
Description: 

Luck is good. Rendez-Vous Loto-Québec.

Advertising Agency: Bleublancrouge, Montréal, Canada
Creative Director: Gaëtan Namouric
Art Director: Charlotte Sitbon
Copywriter: Julien Duez
Illustrator: Thomas Gibault

Comments (12)

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Highest Rated

adri10288's picture
adri10288
Activity Score 337

Cute, memorable campaign. But as a concept for a lottery - meh.

morse's picture
morse
Activity Score 17364

Cute campaign.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

bate_palmas's picture
bate_palmas
Activity Score 1479

Some sweet visuals and I am laughing. But what exactly is the product/service?

fvmtl's picture
fvmtl
Activity Score 6
beau_design's picture
beau_design
Activity Score 62

Come on man, you cannot be serious. Who would be able to remember such a terrible campaign? It is just a coincidence. And the artwork of this one is waaaaaay better.

fvmtl's picture
fvmtl
Activity Score 6

Dead serious, and terrible or not, this campaign ran for quite a while. And bleublancrouge has a reputation for "coincidences".

thedesignaddict's picture
thedesignaddict
Activity Score 5403

The first thing I thought of when I saw this was the Labatt's Blue campaign.

MinistryFilm's picture
MinistryFilm
Activity Score 406

I like it

kleenex's picture
kleenex
Activity Score 43505

I love the art.

vlads's picture
vlads
Activity Score 539

nooo not effective.

feysal's picture
feysal
Activity Score 2561

different style...is it for a lottery?

groovy baby!

adri10288's picture
adri10288
Activity Score 337

Cute, memorable campaign. But as a concept for a lottery - meh.

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