Renaxil: Suicide Hair, Roof

Renaxil. Anti-hair loss treatment.

Advertising Agency: Camisa10, Rio de Janeiro, Brazil
Creative Directors: Bruno Richter, Victor Vicente
Art Director: Pedro Vargens
Copywriter: Victor Vicente
Illustrator: Pedro Vargens
Photographer: Stock Images
Additional credits: Alejandra Mendoza
Published: November 2010

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10 comments

zdunkiewicz's picture
zdunkiewicz
9 pencils

like the idea

royschellekens's picture
royschellekens
390 pencils

The idea is cute. Although i get the feeling i've seen this before. Execution is weak. Would rather see this as illustration. Or two real persons in hair and packshot suits.

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Billoughsby's picture
Billoughsby
5091 pencils

The architecture is half an unh-huh away from Edward Hopper. It would have made a great illustration, agreed.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

gonndo's picture
gonndo
1092 pencils

Cute idea!!!!!

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Sorry for being harsh again - but I don't like the idea. Products with hands & legs are only rarely interesting and you can't really see if the product is stopping this hair from committing suicide.

Then there is too much going on in the photo. Illustration might have worked better yes.

JCSaiKrishna's picture
JCSaiKrishna
731 pencils

Wat u have said is true, though there are lot of things going in the pic, the focus remained at the hair charecter and the product charecter! So I dont think there is a mistake from the art direction, but I still feel there can be something more than this.

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I'm excited to know my mistakes!

JCSaiKrishna's picture
JCSaiKrishna
731 pencils

Liked the thought!

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I'm excited to know my mistakes!

andyStock's picture
andyStock
666 pencils

I like this - it made me smile, although I agree with earlier comments about the execution. I too think an illustration would've worked better.

Cheerriiee's picture
Cheerriiee
952 pencils

I dont know about this one..

Cheerriiee's picture
Cheerriiee
952 pencils

I dont know about this one..

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