Renaxil: Suicide Hair, Cliff
Renaxil. Anti-hair loss treatment.
Advertising Agency: Camisa10, Rio de Janeiro, Brazil
Creative Directors: Bruno Richter, Victor Vicente
Art Director: Pedro Vargens
Copywriter: Victor Vicente
Illustrator: Pedro Vargens
Photographer: Stock Images
Additional credits: Alejandra Mendoza
Published: November 2010
23 comments
Cute idea, even i don't think it fits to L'Oréal. Poor photoshop.
Agree! Renaxil saved the hair. But the idea got killed by the execution.
http://twitter.com/royschellekens
Hate advertising? Make better ads.
Keep it simple. Great work!
like the idea, nice
Ahmed Bahaa
http://behance.net/bahaa
http://www.Shing0o.deviantart.com
Weak concept, weaker execution.
Ha ha... good one. Fresh & strong. In fact, very strong.
Excellent Idea. Fresh with a touch of wit. Very strong message. Good cut through and retention can be expected.
shahid
Like the idea
http://www.stefanapswoude.nl
what an idea sirji..!! amazing !!
Nice!
:-) nice!
Everybody is creative, be yourself.
Renaxil saved the hair. But the idea got killed by the execution.
http://twitter.com/royschellekens
Hate advertising? Make better ads.
royschellekens, dadada, Paridhi, S.tefan, Shingo all have no idea. You all should go home.
Mystery meat aura.
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett
idea very nice。very de like
very basic idea
expected. one of the first ideas you'll think of.
Nice comments! Sorry about my english, im brazillian. I made this ad and I didnt expect so many comments about this campaing! And many different comments and critics. I like this.
Well, basic and simple ideas are all that you can expect for a good ad. You said that its obvious when you see but when you have nothing yet, there are billions of possibilities, and it wasnt made before. Consumers doesnt think about the construction of the ideas, they only see the message.
The illustration is really poor. There is my legs, the picture was taken by a 5mp camera in my bedroom and i didnt made it for a 1600px because its a small print for beauty saloons, so i resize the image and didnt work in the details to send.
Thanks for all critics!
Pedro
http://pedrovargens.blogspot.com
Like the humour in these spots.
Love your work, Pedro. :)
Will Think for Salary
Congrats Pietro...Good idea and good job
Congrats Pietro!! Good idea.
like your work.
Alejandra
twitter.com/mendozalejandra
Played with the first round of brain storming..
It didn't make me go nuuuuuuuts but it's tool cool as.......... ;D
I have it a 10!