Renaxil: Suicide Hair, Cliff

Renaxil. Anti-hair loss treatment.

Advertising Agency: Camisa10, Rio de Janeiro, Brazil
Creative Directors: Bruno Richter, Victor Vicente
Art Director: Pedro Vargens
Copywriter: Victor Vicente
Illustrator: Pedro Vargens
Photographer: Stock Images
Additional credits: Alejandra Mendoza
Published: November 2010

Related videos by Shutterstock

23 comments

lessismore's picture
lessismore
251 pencils

Cute idea, even i don't think it fits to L'Oréal. Poor photoshop.

royschellekens's picture
royschellekens
390 pencils

Agree! Renaxil saved the hair. But the idea got killed by the execution.

http://twitter.com/royschellekens

Hate advertising? Make better ads.

Hiperion's picture
Hiperion
3138 pencils

Keep it simple. Great work!

Shingo's picture
Shingo
406 pencils

like the idea, nice

JeffP's picture
JeffP
810 pencils

Weak concept, weaker execution.

Guest's picture
Guest

Ha ha... good one. Fresh & strong. In fact, very strong.

shahidali's picture
shahidali
4063 pencils

Excellent Idea. Fresh with a touch of wit. Very strong message. Good cut through and retention can be expected.

shahid

S.tefan's picture
S.tefan
117 pencils

Like the idea

Paridhi.'s picture
Paridhi.
122 pencils

what an idea sirji..!! amazing !!

Guest's picture
Guest

Nice!

dadada's picture
dadada
1719 pencils

:-) nice!

Everybody is creative, be yourself.

royschellekens's picture
royschellekens
390 pencils

Renaxil saved the hair. But the idea got killed by the execution.

http://twitter.com/royschellekens

Hate advertising? Make better ads.

Guest's picture
Guest

royschellekens, dadada, Paridhi, S.tefan, Shingo all have no idea. You all should go home.

Billoughsby's picture
Billoughsby
5091 pencils

Mystery meat aura.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Guest's picture
Guest

idea very nice。very de like

Nasheet's picture
Nasheet
87 pencils

very basic idea

pitted prunes's picture
pitted prunes
216 pencils

expected. one of the first ideas you'll think of.

Guest's picture
Guest

Nice comments! Sorry about my english, im brazillian. I made this ad and I didnt expect so many comments about this campaing! And many different comments and critics. I like this.

Well, basic and simple ideas are all that you can expect for a good ad. You said that its obvious when you see but when you have nothing yet, there are billions of possibilities, and it wasnt made before. Consumers doesnt think about the construction of the ideas, they only see the message.

The illustration is really poor. There is my legs, the picture was taken by a 5mp camera in my bedroom and i didnt made it for a 1600px because its a small print for beauty saloons, so i resize the image and didnt work in the details to send.

Thanks for all critics!
Pedro

http://pedrovargens.blogspot.com

Roger Keynes's picture
Roger Keynes
5497 pencils

Like the humour in these spots.

Love your work, Pedro. :)

Will Think for Salary

Guest's picture
Guest

Congrats Pietro...Good idea and good job

Guest's picture
Guest

Congrats Pietro!! Good idea.

like your work.

Alejandra

twitter.com/mendozalejandra

Sdb's picture
Sdb
1364 pencils

Played with the first round of brain storming..

XQuantum's picture
XQuantum
63 pencils

It didn't make me go nuuuuuuuts but it's tool cool as.......... ;D

I have it a 10!

Post new comment

We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop.
Log in or register to post comments