Renault ZE: Old Newspapers

Don’t be the last to change with the times.

To get people talking about the new Renault ZE Electric range an multiply pre-reservations, we surprised readers of famous newspapers by recreating in detail some of the headlines from times gone by.

Advertising Agency: Publicis Conseil, Paris, France
Creative Director: Olivier Altmann
Art Director: Philippe Boucheron
Copywriter: Patrice Lucet
Assistant art director: Antoine Dezes-Richard
Published: October 2010

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8 comments

Janae's picture
Janae
385 pencils

good idea to create such an atmosphere. the composition of the left side of the ad is not very new or future like.
the distance between the claim, the product and the copy are nearly the same, that should be changed.

Guest's picture
Guest

Good. Keep it up. From http://www.deccansojourn.com

Guest's picture
Guest

That is nice...but did you do it for real?
I mean not only on a special mock up with international newspapers made for awards presentation?

Guest's picture
Guest

If you read the ad it says "RESULT" and explains the results.

Jaap Grolleman's picture
Jaap Grolleman
7006 pencils

I'm surprised the magazines/newspapers allowed this to happen. Nice idea but the header could have been heaps better.

morse's picture
morse
14049 pencils

This is great. Must have cost a small fortune.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

polymorphore's picture
polymorphore
4 pencils

good idea!

Prasad Weerasekara's picture
Prasad Weerasekara
631 pencils

good job.

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