Renault with Carminat 3D GPS navigation system: Conchichina

ESPACE Special Edition Travel, with Carminat 3D GPS navigation system.

Names in the signs are popular Portuguese slang expressions meaning a “very remote place”; the equivalent to english expressions such as “middle of nowhere”, “around Robin’s Hood barn”, “over the rainbow” and similar.

Advertising Agency: Publicis, Lisbon, Portugal
Creative Director: Paulo Monteiro
Art Director: Federico Barbato
Copywriter: Márcio Martins
Post-Production: João Trabuco
Published: October, 2007

3 comments

justpassingby's picture
justpassingby
1368 pencils

how boring, same idea same execution

pmoniz's picture
pmoniz
35 pencils

how many time is this idea going to be used ffs? worse, not only has this idea been used dozens of times all around the world, but also specifically in Portugal. Very sad.

emailer's picture
emailer
69 pencils

this was used dozens of times? Can you give an example? I have never seen it...

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