Renault with Carminat 3D GPS navigation system: Cascos de Rolha

ESPACE Special Edition Travel, with Carminat 3D GPS navigation system.

Names in the signs are popular Portuguese slang expressions meaning a “very remote place”; the equivalent to english expressions such as “middle of nowhere”, “around Robin’s Hood barn”, “over the rainbow” and similar.

Advertising Agency: Publicis, Lisbon, Portugal
Creative Director: Paulo Monteiro
Art Director: Federico Barbato
Copywriter: Márcio Martins
Post-Production: João Trabuco
Published: October, 2007

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2 comments

iT-iS-i's picture
iT-iS-i
1721 pencils

Are there even words for this?
Blight, definitely...

iT-iS-i, like an upside down ! mark.

:: Put your ears against the ground so i can walk over what you heard::

iT-iS-i's picture
iT-iS-i
1721 pencils

Would work better if the navigation system itself indicated "around Robin’s Hood barn" and the enviroment setting supported that, without having the signage placard... Well, hey, it's just a thought...

iT-iS-i, like an upside down ! mark.

:: Put your ears against the ground so i can walk over what you heard::

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