20 comments

Torenaga's picture
Torenaga
140 pencils

I like it.

Mr.Top's picture
Mr.Top
728 pencils

Straight to Hell!!!

Copy_Can's picture
Copy_Can

I had this exact ad for my book a while ago. I took it out without even showing any creative director.

shaft_drive's picture
shaft_drive
273 pencils

heh. nice 'un.

corporal_hicks's picture
corporal_hicks
365 pencils

Whe should admire you than huh? I don't give a shit what you did not show your creative director man, just comment on the work professionally or give reasons that it is not unique!

Copy_Can's picture
Copy_Can

Who needs a comeback with a response like yours?

shaft_drive's picture
shaft_drive
273 pencils

"Whe should admire you than huh?" - not exactly a classic quotation bound to go down in advertising history - but it's got a nice ring to it. Will try it out on pesky account directors sometimes. Are there some accompanying gesticulations/inflection to go with this?

Copy_Can's picture
Copy_Can

Please use spell check. Or a use a writer. Or take an English course.

Either way, you'll win.

Cinabeat's picture
Cinabeat
33 pencils

Well done Des Williams , nice one.

Tinglow's picture
Tinglow
614 pencils

Exactly! I don't see anything great in this one. Am I missing out on something? Pls guide me.

raverus's picture
raverus
1476 pencils

???

sakibafridi's picture
sakibafridi
167 pencils

it's always tough to do a billboard when the brief is to show just the car really big. Good incorporation of idea into a big car visual.

washiam's picture
washiam
445 pencils

So fxxxxxxg coolllll

capywriter's picture
capywriter
5511 pencils

I agree with sakibafridi... it displays a car (without focussing on a certain advantage) in a new way...

puppiepoppy's picture
puppiepoppy
1636 pencils

Drive one and go to hell with it!

puppiepoppy's picture
puppiepoppy
1636 pencils

Drive one and go to hell with it!

Yr's picture
Yr
170 pencils

GREAT!!!

habeel2004's picture
habeel2004
99 pencils

very very very nice!

Shaka_Zulu's picture
Shaka_Zulu
116 pencils

Dammmmn good!!! "Why didn't i think of that?"

Now... inspire me!

JayW's picture
JayW
2 pencils

I'm sorry but the first time I saw this, I thought steroidal female bodybuilders... period.

Flames could've helped cement the concept but otherwise - for me personally, it's awesomely average. Instead of "Wicked", what about something more overt like "Devilishly"?

In comparrison with other Publicis work ("It's just another Renault" etc.), it didn't grab or wow me.

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