Renault: Wicked
Advertising Agency: Publicis, Johannesburg, South Africa
Creative Director: Kady Winetzki
Art Director: Kamlesh Jogee
Copywriter: Des Williams
Illustrator: George Greyling
Photographer: Michael Meyersfeld
Published: September 2007


20 comments
I like it.
Straight to Hell!!!
I had this exact ad for my book a while ago. I took it out without even showing any creative director.
heh. nice 'un.
Whe should admire you than huh? I don't give a shit what you did not show your creative director man, just comment on the work professionally or give reasons that it is not unique!
Who needs a comeback with a response like yours?
"Whe should admire you than huh?" - not exactly a classic quotation bound to go down in advertising history - but it's got a nice ring to it. Will try it out on pesky account directors sometimes. Are there some accompanying gesticulations/inflection to go with this?
Please use spell check. Or a use a writer. Or take an English course.
Either way, you'll win.
Well done Des Williams , nice one.
Exactly! I don't see anything great in this one. Am I missing out on something? Pls guide me.
???
it's always tough to do a billboard when the brief is to show just the car really big. Good incorporation of idea into a big car visual.
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http://www.sakibafridi.com
So fxxxxxxg coolllll
I agree with sakibafridi... it displays a car (without focussing on a certain advantage) in a new way...
Drive one and go to hell with it!
www.michaelwongcc.com
Drive one and go to hell with it!
www.michaelwongcc.com
GREAT!!!
very very very nice!
Dammmmn good!!! "Why didn't i think of that?"
Now... inspire me!
I'm sorry but the first time I saw this, I thought steroidal female bodybuilders... period.
Flames could've helped cement the concept but otherwise - for me personally, it's awesomely average. Instead of "Wicked", what about something more overt like "Devilishly"?
In comparrison with other Publicis work ("It's just another Renault" etc.), it didn't grab or wow me.