20 comments

Torenaga's picture
140 pencils
TorenagaSunday, January 6, 2008 - 09:55

I like it.

Mr.Top's picture
728 pencils
Mr.TopSunday, January 6, 2008 - 11:54

Straight to Hell!!!

Copy_Can's picture
Copy_CanSunday, January 6, 2008 - 12:00

I had this exact ad for my book a while ago. I took it out without even showing any creative director.

shaft_drive's picture
266 pencils
shaft_driveWednesday, January 9, 2008 - 02:48

heh. nice 'un.

corporal_hicks's picture
367 pencils
corporal_hicksSunday, January 6, 2008 - 14:21

Whe should admire you than huh? I don't give a shit what you did not show your creative director man, just comment on the work professionally or give reasons that it is not unique!

Copy_Can's picture
Copy_CanSunday, January 6, 2008 - 15:45

Who needs a comeback with a response like yours?

shaft_drive's picture
266 pencils
shaft_driveTuesday, January 8, 2008 - 05:07

"Whe should admire you than huh?" - not exactly a classic quotation bound to go down in advertising history - but it's got a nice ring to it. Will try it out on pesky account directors sometimes. Are there some accompanying gesticulations/inflection to go with this?

Copy_Can's picture
Copy_CanTuesday, January 8, 2008 - 11:14

Please use spell check. Or a use a writer. Or take an English course.

Either way, you'll win.

Cinabeat's picture
33 pencils
CinabeatSunday, January 6, 2008 - 14:31

Well done Des Williams , nice one.

Tinglow's picture
614 pencils
TinglowSunday, January 6, 2008 - 17:56

Exactly! I don't see anything great in this one. Am I missing out on something? Pls guide me.

raverus's picture
1478 pencils
raverusSunday, January 6, 2008 - 20:52

???

sakibafridi's picture
167 pencils
sakibafridiSunday, January 6, 2008 - 23:40

it's always tough to do a billboard when the brief is to show just the car really big. Good incorporation of idea into a big car visual.

------
http://www.sakibafridi.com

washiam's picture
445 pencils
washiamMonday, January 7, 2008 - 00:58

So fxxxxxxg coolllll

capywriter's picture
5525 pencils
capywriterMonday, January 7, 2008 - 04:39

I agree with sakibafridi... it displays a car (without focussing on a certain advantage) in a new way...

puppiepoppy's picture
1636 pencils
puppiepoppyMonday, January 7, 2008 - 10:42

Drive one and go to hell with it!

www.michaelwongcc.com

puppiepoppy's picture
1636 pencils
puppiepoppyMonday, January 7, 2008 - 10:42

Drive one and go to hell with it!

www.michaelwongcc.com

Yr's picture
174 pencils
YrTuesday, January 8, 2008 - 08:03

GREAT!!!

habeel2004's picture
99 pencils
habeel2004Tuesday, January 8, 2008 - 10:43

very very very nice!

Shaka_Zulu's picture
118 pencils
Shaka_ZuluTuesday, January 8, 2008 - 11:14

Dammmmn good!!! "Why didn't i think of that?"

Now... inspire me!

JayW's picture
2 pencils
JayWThursday, January 17, 2008 - 02:17

I'm sorry but the first time I saw this, I thought steroidal female bodybuilders... period.

Flames could've helped cement the concept but otherwise - for me personally, it's awesomely average. Instead of "Wicked", what about something more overt like "Devilishly"?

In comparrison with other Publicis work ("It's just another Renault" etc.), it didn't grab or wow me.