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Renault: Wicked

Renault: Wicked
Your rating: None Average: 6.2 (40 votes)

Advertising Agency: Publicis, Johannesburg, South Africa
Creative Director: Kady Winetzki
Art Director: Kamlesh Jogee
Copywriter: Des Williams
Illustrator: George Greyling
Photographer: Michael Meyersfeld
Published: September 2007

22 Comments

Torenaga's picture 140 pencils

I like it.

nubloo's picture 528 pencils

cute

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Mr.Top's picture 732 pencils

Straight to Hell!!!

Copy_Can's picture

I had this exact ad for my book a while ago. I took it out without even showing any creative director.

shaft_drive's picture 270 pencils

heh. nice 'un.

corporal_hicks's picture 367 pencils

Whe should admire you than huh? I don't give a shit what you did not show your creative director man, just comment on the work professionally or give reasons that it is not unique!

Copy_Can's picture

Who needs a comeback with a response like yours?

shaft_drive's picture 270 pencils

"Whe should admire you than huh?" - not exactly a classic quotation bound to go down in advertising history - but it's got a nice ring to it. Will try it out on pesky account directors sometimes. Are there some accompanying gesticulations/inflection to go with this?

Copy_Can's picture

Please use spell check. Or a use a writer. Or take an English course.

Either way, you'll win.

nubloo's picture 528 pencils

You mean, just like you do with this comment of yours? Speaking of professionalism, Mr. Fustrated :)

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Nubloo.com: the new blue.

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Nubloo.com: for Creatives

Cinabeat's picture 33 pencils

Well done Des Williams , nice one.

Tinglow's picture 614 pencils

Exactly! I don't see anything great in this one. Am I missing out on something? Pls guide me.

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It comes just like that!

raverus's picture 1471 pencils

???

sakibafridi's picture 167 pencils

it's always tough to do a billboard when the brief is to show just the car really big. Good incorporation of idea into a big car visual.

washiam's picture 445 pencils

So fxxxxxxg coolllll

capywriter's picture 5526 pencils

I agree with sakibafridi... it displays a car (without focussing on a certain advantage) in a new way...

puppiepoppy's picture 1642 pencils

Drive one and go to hell with it!

puppiepoppy's picture 1642 pencils

Drive one and go to hell with it!

Yr's picture 174 pencils

GREAT!!!

habeel2004's picture 99 pencils

very very very nice!

Ali Behzad

Shaka_Zulu's picture 118 pencils

Dammmmn good!!! "Why didn't i think of that?"

Now... inspire me!

JayW's picture 2 pencils

I'm sorry but the first time I saw this, I thought steroidal female bodybuilders... period.

Flames could've helped cement the concept but otherwise - for me personally, it's awesomely average. Instead of "Wicked", what about something more overt like "Devilishly"?

In comparrison with other Publicis work ("It's just another Renault" etc.), it didn't grab or wow me.

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