Renault: Wicked

Renault: Wicked

Advertising Agency: Publicis, Johannesburg, South Africa
Creative Director: Kady Winetzki
Art Director: Kamlesh Jogee
Copywriter: Des Williams
Illustrator: George Greyling
Photographer: Michael Meyersfeld
Published: September 2007

Your rating: None Average: 6 (38 votes)

Comments

Submitted by Torenaga on Sun, 2008-01-06 09:55.

I like it.

nubloo's picture
Submitted by nubloo on Sun, 2008-01-06 11:50.

cute

****************************
Nubloo.com: the new blue.

Submitted by Mr.Top on Sun, 2008-01-06 11:54.

Straight to Hell!!!

Submitted by Copy_Can on Sun, 2008-01-06 12:00.

I had this exact ad for my book a while ago. I took it out without even showing any creative director.

Submitted by shaft_drive on Wed, 2008-01-09 02:48.

heh. nice 'un.

Submitted by gango75 on Sun, 2008-01-06 14:21.

Whe should admire you than huh? I don't give a shit what you did not show your creative director man, just comment on the work professionally or give reasons that it is not unique!

Submitted by Copy_Can on Sun, 2008-01-06 15:45.

Who needs a comeback with a response like yours?

Submitted by shaft_drive on Tue, 2008-01-08 05:07.

"Whe should admire you than huh?" - not exactly a classic quotation bound to go down in advertising history - but it's got a nice ring to it. Will try it out on pesky account directors sometimes. Are there some accompanying gesticulations/inflection to go with this?

Submitted by Copy_Can on Tue, 2008-01-08 11:14.

Please use spell check. Or a use a writer. Or take an English course.

Either way, you'll win.

nubloo's picture
Submitted by nubloo on Sun, 2008-01-06 15:54.

You mean, just like you do with this comment of yours? Speaking of professionalism, Mr. Fustrated :)

****************************
Nubloo.com: the new blue.

Cinabeat's picture
Submitted by Cinabeat on Sun, 2008-01-06 14:31.

Well done Des Williams , nice one.

Submitted by harshik suraiya on Sun, 2008-01-06 14:39.

not that great but ok.

your work is your identity.
http://harshikcreations.blogspot.com/

Submitted by Tinglow on Sun, 2008-01-06 17:56.

Exactly! I don't see anything great in this one. Am I missing out on something? Pls guide me.

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It comes just like that!

Submitted by raverus on Sun, 2008-01-06 20:52.

???

sakibafridi's picture
Submitted by sakibafridi on Sun, 2008-01-06 23:40.

it's always tough to do a billboard when the brief is to show just the car really big. Good incorporation of idea into a big car visual.

Submitted by washiam on Mon, 2008-01-07 00:58.

So fxxxxxxg coolllll

the_capywriter's picture
Submitted by the_capywriter on Mon, 2008-01-07 04:39.

I agree with sakibafridi... it displays a car (without focussing on a certain advantage) in a new way...

Submitted by Dzsoi on Mon, 2008-01-07 06:12.

Sakibafridi is 100 % right. It's a tasty piece of 'restricted' advertising .

Submitted by PuppiePoppy on Mon, 2008-01-07 10:42.

Drive one and go to hell with it!

"Bowww Wowww"

Submitted by PuppiePoppy on Mon, 2008-01-07 10:42.

Drive one and go to hell with it!

"Bowww Wowww"

Submitted by Yr on Tue, 2008-01-08 08:03.

GREAT!!!

Submitted by habeel2004 on Tue, 2008-01-08 10:43.

very very very nice!

Ali Behzad

Submitted by Shaka_Zulu on Tue, 2008-01-08 11:14.

Dammmmn good!!! "Why didn't i think of that?"

Submitted by JayW on Thu, 2008-01-17 02:17.

I'm sorry but the first time I saw this, I thought steroidal female bodybuilders... period.

Flames could've helped cement the concept but otherwise - for me personally, it's awesomely average. Instead of "Wicked", what about something more overt like "Devilishly"?

In comparrison with other Publicis work ("It's just another Renault" etc.), it didn't grab or wow me.