Renault Valence: Lex Luthor

You become someone else, traveling tight. Master Minibus. Up to 19 people.

Advertising Agency: Lápis Raro, Belo Horizonte, Brazil
Creative Directors: Carla Madeira, Cristina Cortez
Art Director: Francisco Valle
Copywriter: Gustavo Costa
Illustrator: Francisco Valle
Published: March 2012

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4 comments

Brad_US's picture
Brad_US
128 pencils

A bit forced.

Where is the idea's picture
Where is the idea
707 pencils

It's ridiculous..you become someone else? is this the message? and if you travel with 19 people you are yourself. It's plain foolish.

Divyashree Mangalorkar's picture
Divyashree Mang...
18 pencils

Its a nice concept.. But it doesn't really fit in for this product, unfortunately!

mockingbird's picture
mockingbird
238 pencils

drivers loose their minds when they are driving for a very long time. and if the space in the vans is too less, the banter in the van adds more to their irritation. there is a thought but its not too deep.

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