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Renault UV: Supermarket
With you from the start.
Advertising Agency: Neogama/BBH, São Paulo, Brazil
Executive Creative Director: Alexandre Gama
Creative Directors: Wilson Mateos, Márcio Ribas
Art Director: Pedro Utzeri
Copywriter: Márcio Juniot
Photographer: Bruno Cals
Published: September 2008
Comments
Hospital is the best one.
I don't know. I think supermarket is better. Grocery is a first thing when you think of a small business that become bigger and bigger. I don't know if clinic is so obvious as a start-up company. Well... may be in Brasil.
Yeah, I had the same problem with the clinic/hospital visual. It was first when I saw the other two adverts that I got the idea. But then again, these are local adverts for a local audience... An audience without state healthcare...
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