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Renault UV: General Hospital
With you from the start.
Advertising Agency: Neogama/BBH, São Paulo, Brazil
Executive Creative Director: Alexandre Gama
Creative Directors: Wilson Mateos, Márcio Ribas
Art Director: Pedro Utzeri
Copywriter: Márcio Juniot
Photographer: Bruno Cals
Published: September 2008
Comments
it took a while to get it. it's fresh, but not very exciting.
it's easy to get.nice art and thought.superb job.
i like it, the idea is very nice!
very well thought!
I think that, this does not work so well as other two, 'cause if u're a doctor, after graduation probably start to work in a medical center, i don't think you buy an ambulance... but maybe in brasil it works different than in europe.
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