Renault: The fans, 1

Renault Vans
4 millions fans in europe

Advertising Agency: Publicis, Conseil, France
Chief Creative Officer: Olivier Altmann
Copywriter: Patrice Lucet
Art Directors: Antoine Dezes Richard, Philippe Boucheron
Photographer: Frieke Janssen
Productor: Gael Cheval
Art buyers: Jean Luc Chirio, Soone Riboud
Published: November 2012


Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

Is this meant to use van & fan as a wordplay, or are they pointing out they reached four million likes on Facebook?

I understand that these are 'fans', even looking at a 'van', and they have these cloths on because Renault wants to talk to these kind of workers, but uff, this is a pretty poor ad. It's not like I feel any urge to join these geeks, drooling at a pretty ugly van.

shahidali's picture
4069 pencils

You summed it up so well, man.


Seriously Crazy's picture
Seriously Crazy
638 pencils

shouldn't it be 4 million, not millions?

lessismore's picture
251 pencils

big mistake… that's because in french it's with an "s"

pierrelastname's picture
2869 pencils

nothing special, not an idea for the "level" of this agency....

pierrelastname's picture
2869 pencils

yes, you right. The same!

kgeiger's picture
7179 pencils

Or even of Publicis Conseil's own Wonderbra adverts from 2005.

el d1eg0's picture
el d1eg0
588 pencils

4 Millions? Couldn't they get someone to do the translation?

kleenex's picture
34570 pencils

the ad is silly to me and not in a good way.

CuriousPencil's picture
4227 pencils

So now we know what 4 milllions meth-addicted chefs drive, and where. Bravo Renault!

SoCH_TO's picture
959 pencils

very old !!!

Live with Passion

Rodolfomag's picture
70 pencils

Pleease, they´re Humans, i do not justify that copy error or whatever it is but sincerely, i´m a graphic design student and always i tell myself, crap!! i have better ideas that some creative directors

bvital's picture
198 pencils

alright so..........

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