Renault: The fans, 1

Renault Vans
4 millions fans in europe

Advertising Agency: Publicis, Conseil, France
Chief Creative Officer: Olivier Altmann
Copywriter: Patrice Lucet
Art Directors: Antoine Dezes Richard, Philippe Boucheron
Photographer: Frieke Janssen
Productor: Gael Cheval
Art buyers: Jean Luc Chirio, Soone Riboud
Published: November 2012

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14 comments

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Is this meant to use van & fan as a wordplay, or are they pointing out they reached four million likes on Facebook?

I understand that these are 'fans', even looking at a 'van', and they have these cloths on because Renault wants to talk to these kind of workers, but uff, this is a pretty poor ad. It's not like I feel any urge to join these geeks, drooling at a pretty ugly van.

shahidali's picture
shahidali
4071 pencils

You summed it up so well, man.

shahid

Seriously Crazy's picture
Seriously Crazy
638 pencils

shouldn't it be 4 million, not millions?

lessismore's picture
lessismore
251 pencils

big mistake… that's because in french it's with an "s"

pierrelastname's picture
pierrelastname
2869 pencils

nothing special, not an idea for the "level" of this agency....

pierrelastname's picture
pierrelastname
2869 pencils

yes, you right. The same!

kgeiger's picture
kgeiger
7092 pencils

Or even of Publicis Conseil's own Wonderbra adverts from 2005.
http://adsoftheworld.com/media/print/wonderbra_escalator

el d1eg0's picture
el d1eg0
588 pencils

4 Millions? Couldn't they get someone to do the translation?

kleenex's picture
kleenex
28787 pencils

the ad is silly to me and not in a good way.

CuriousPencil's picture
CuriousPencil
4227 pencils

So now we know what 4 milllions meth-addicted chefs drive, and where. Bravo Renault!

SoCH_TO's picture
SoCH_TO
953 pencils

very old !!!

Live with Passion

Rodolfomag's picture
Rodolfomag
70 pencils

Pleease, they´re Humans, i do not justify that copy error or whatever it is but sincerely, i´m a graphic design student and always i tell myself, crap!! i have better ideas that some creative directors

bvital's picture
bvital
198 pencils

alright so..........

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