Renault: Supermarket

With you from the start.

Advertising Agency: Neogama/BBH, São Paulo, Brazil
Executive Creative Director: Alexandre Gama
Creative Directors: Wilson Mateos, Márcio Ribas
Art Director: Pedro Utzeri
Copywriter: Márcio Juniot
Photographer: Bruno Cals

September, 2008


Malala's picture
295 pencils

Hospital is the best one.

matks's picture
476 pencils

I don't know. I think supermarket is better. Grocery is a first thing when you think of a small business that become bigger and bigger. I don't know if clinic is so obvious as a start-up company. Well... may be in Brasil.

kgeiger's picture
7287 pencils

Yeah, I had the same problem with the clinic/hospital visual. It was first when I saw the other two adverts that I got the idea. But then again, these are local adverts for a local audience... An audience without state healthcare...

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