Renault: Stepway 1
Advertising Agency: Neogama/BBH, São Paulo, Brazil
Executive Creative Director: Alexandre Gama
Creative Directors: Márcio Ribas, Wilson Mateos
Art Director: Pedro Utzeri
Copywriter: Márcio Juniot
Illustrator: Adelmo Barreira
Comments
great art direction. good job.
Renault Sandero? I know DACIA Sandero...
In UE Renault is Dacia.
http://javoramirez.wordpress.com/
This is "Josh Keys" gone WRONG. It was a fantastic reference that was put away for a terrible art direction. Terrible use of colors and badass Photoshop. Also the car looks like a drawing.
BAD!
Better:
http://www.joshkeyes.net/drawings.htm
Wow, are you serious? I've just seen the link that you referred to and there's not a single work that compares to this one. This one has got much more depth and elaboration. You can see a lot more details and the textures are much more real. Plus the ad has got movement, I cannot see where they went wrong.
great influence.
Just that, influence.
Grat art direction in this ad.
Mate, are you on high? This 100x better than link you've put. Better executed and with good message as whole.
What is the problem in using an illustrator as a reference? In advertising, there`s none.
I like the whole art direction... but they`ve could done some art in the lines too... It looks like they were kinda laziness in the copy, but I liked...
Don`t kill me, but does it looks like, anything similar to this (art reference) one:
http://www.ccsp.com.br/novo/pop_pecas.php?id=18090
Great art direction and I get the message right away. Excellent work!
we have a great work her
spark of creativity | http://www.felket.blogspot.com/
different looking ad
boring
Day by day work. Nothing special.
man, I wish I could see your portfolio and you day by day work. Post it whenever you can.
Show! effects.
Green is in... jealousy is a sin. This ad is good (and yeah I'm not a GUEST).
que sera sera
yes this is the great ad ithe best of the world, because is from brazil and we are the soccer world champions e temos muita tchatcha etc etc im just a guest....with my honest note 3/10
nothing new!!!
great campaign!!!....no matter what all say about josh and the like...this one is appreciable!!!!
anyway what is the comparision between josh's work and this ad...that's gotta be a compulsive comparising disorder!!
great work!
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