Renault: Stepway 1

Advertising Agency: Neogama/BBH, São Paulo, Brazil
Executive Creative Director: Alexandre Gama
Creative Directors: Márcio Ribas, Wilson Mateos
Art Director: Pedro Utzeri
Copywriter: Márcio Juniot
Illustrator: Adelmo Barreira

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22 comments

shekhar zinge's picture
shekhar zinge
149 pencils

great art direction. good job.

Guest's picture
Guest

Renault Sandero? I know DACIA Sandero...

Javier Ramírez's picture
Javier Ramírez
1245 pencils

In UE Renault is Dacia.

Chief Creative Director Nexus BBDO

Guest's picture
Guest

This is "Josh Keys" gone WRONG. It was a fantastic reference that was put away for a terrible art direction. Terrible use of colors and badass Photoshop. Also the car looks like a drawing.

BAD!

Better:
http://www.joshkeyes.net/drawings.htm

Guest's picture
Guest

Wow, are you serious? I've just seen the link that you referred to and there's not a single work that compares to this one. This one has got much more depth and elaboration. You can see a lot more details and the textures are much more real. Plus the ad has got movement, I cannot see where they went wrong.

Guest's picture
Guest

great influence.
Just that, influence.

Grat art direction in this ad.

Guest's picture
Guest

Mate, are you on high? This 100x better than link you've put. Better executed and with good message as whole.

john.lighttern's picture
john.lighttern
216 pencils

What is the problem in using an illustrator as a reference? In advertising, there`s none.

I like the whole art direction... but they`ve could done some art in the lines too... It looks like they were kinda laziness in the copy, but I liked...

Don`t kill me, but does it looks like, anything similar to this (art reference) one:

http://www.ccsp.com.br/novo/pop_pecas.php?id=18090

Guest's picture
Guest

Great art direction and I get the message right away. Excellent work!

amin24e's picture
amin24e
127 pencils

we have a great work her
spark of creativity | http://www.felket.blogspot.com/

Guest's picture
Guest

different looking ad

Guest's picture
Guest

boring

Guest's picture
Guest

Day by day work. Nothing special.

Guest's picture
Guest

man, I wish I could see your portfolio and you day by day work. Post it whenever you can.

Guest's picture
Guest

Show! effects.

samwanzer28's picture
samwanzer28
313 pencils

Green is in... jealousy is a sin. This ad is good (and yeah I'm not a GUEST).

Guest's picture
Guest

yes this is the great ad ithe best of the world, because is from brazil and we are the soccer world champions e temos muita tchatcha etc etc im just a guest....with my honest note 3/10

Guest's picture
Guest

nothing new!!!

Guest's picture
Guest

great campaign!!!....no matter what all say about josh and the like...this one is appreciable!!!!

Guest's picture
Guest

anyway what is the comparision between josh's work and this ad...that's gotta be a compulsive comparising disorder!!

louie_wang's picture
louie_wang
160 pencils

great work!

Janae's picture
Janae
385 pencils

really good work. the idea and the realisation are both great.

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