Renault: Statistics, Large families

Drive the change

Advertising Agency: Publicis Brussels, Belgium
Account Director: Myriam Baya
Account Manager: Nico Cornelis
Creative Directions: Alain Janssens, Paul Servaes
Art Director: Gilles de Boncourt
Copywriter: Eric Becker
Production Director: Christ Lannoy
Media: Magazine

November, 2010


Roger Keynes's picture
Roger Keynes
5498 pencils

Yes, it looks like the Suits should take all the credit for this tripe.

The Jobless Writer
Will Think for Salary

Anonymous Author's picture
Anonymous Author
1541 pencils

It's as if a page from the client's brief fell onto a mac op's desk, was mistaken as the creative brief, was mocked-up, was sent by an excited suit to the client for sign-off (who thought 'wow, they really do listen') was artworked and was dispatched to the publication. Meanwhile, the creative team were having some whiskey and a smoke. They conceived of a fantastic campaign, looked on AoTW to ensure it hadn't been done already only to discover this ad and this comment which has filled them in on what actually happened while they were drunk.

Write a wise saying and your name will live forever – Anonymous.

mralanjones's picture
260 pencils

Your comment > This ad


Hibon's picture
3734 pencils

boring work

Simple ideas are the best !

pulchinela's picture
1175 pencils

i like it, cose i have a large family :)

CuriousPencil's picture
4225 pencils

I'm no mathematician, but 2.5% isn't a number, it's a percentage. And as usual, they forgot to swap out the comma for a point in the European "2,5". Very poor use of a very old idea.

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